How Bacardí and AMC Resurrected the Crypt Keeper After 30 Years
Bacardí and AMC Global Media teamed to make the Crypt Keeper the host of FearFest 2026.
View ArticleADWEEK Brand Advantage: Celebrity Endorsement Enters Its Equity Era, With...
Stars like Sydney Sweeney and Kylian Mbappé are increasingly becoming shareholders in the brands they promote, and sharing the risks that come with it.
View ArticleADWEEK’s Agents of Change: Leading With Purpose to Reshape Our Industry
Agents of Change Presented by Empower celebrates the people reshaping marketing, media, advertising, and tech through meaningful action.
View ArticleAI Is Pushing Advertising Back Into the Physical World
As AI erodes trust and traffic online, marketers are rediscovering the value of out-of-home advertising—even as consumers have fewer ways to escape it.
View ArticleAs Fox News Celebrates 30 Years, Two Originals Share Stories of the Early Days
Meade Cooper and Kim Rosenberg have been at Fox News since the beginning.
View ArticleHow Indie Agencies Are Setting AI Guardrails to Keep Their Cultures Human
At ADWEEK house, agency leaders spoke about balancing growth with humanity
View ArticleNot This Tight End! Gronk Recalls Turning Down $4 Million Offer From Adult...
Rob Gronkowski recalls the wildest brand pitch he's ever heard.
View ArticleWalmart Is Betting on MrBeast and Holiday Films To Fuel Its Streaming Business
Vizio's WatchFree+ has more than 45,000 movies and shows.
View ArticleHow JPMorganChase Tapped Togethxr to Reach Women’s Sports Fans Without...
The bank is using pop-ups, podcasts and cardholder perks to reach an audience its NBA deals miss.
View ArticleNominations for 2027 ADWEEK 50 Are Now Open
ADWEEK is now accepting nominations for the 2027 ADWEEK 50.Every year, ADWEEK celebrates the industry executives who may not always be in the spotlight but who work tirelessly behind the […]
View ArticleDisney+ Gets Into Big Game, Will Stream Super Bowl 61
Disney+ joins ABC and ESPN in broadcasting Super Bowl 61.
View ArticleADWEEK Commerce Advantage: Amazon’s AI-Driven Future Leaves Some Buyers...
Concerns about black-box platforms come as more advertisers use AI tools.
View ArticleWhy Advertising Will Be Key to Shaping Our AI-Powered Future—For Better or Worse
Read an exclusive excerpt from Joe Marchese’s Human Dot AI.
View ArticleMSQ Group Acquires January Digital to Build Out Media Offerings
The deal completes the U.K. firm's big U.S. expansion plan.
View ArticleADWEEK Launches Inaugural Creator Economy Power List
ADWEEK has launched and is now accepting entries for the 2026 Creator Economy Power List, honoring the executives building the business behind the creator boom.While the creators themselves normally...
View ArticleDear Media and Amanda Hirsch Want Brands To Ditch the Script
Hirsch argued that the best podcast ads don't sound like ads.
View ArticleFerrero Will Have Two Ads in Super Bowl 2027, Part of a $50 Million Bet on...
The candy maker returns to the Big Game after a successful debut in 2026.
View Article7 Billion Impressions Without Paid Media: Fanta’s Halloween Strategy
Ibrahim Khan on turning the holiday into a global brand moment.
View ArticleLayoffs on the Way as Skydance Now Controls Paramount and WBD
The new company has roughly $80 billion in debt.
View ArticleHere Are the 3rd Quarter of 2026 Cable News Ratings
Fox News remained No. 1 during this slow news period
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