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Gap and Other Brands Are Already Using Facebook GIFs
Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded...
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Subway Unleashes 73 Gifs for #januANY Campaign
Subway is using 73 animated gifs as creative for a mini-campaign consisting of Promoted Tweets and organic messages on Twitter as well as a few Facebook posts, starting today as part of its #januANY...
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Sonic Tries All-Digital Campaign to Launch One-Day Limited-Time Offer
When it comes to social media marketing, few industries are quite as aggressive as fast food chains in testing new platforms. McDonald’s, Wendy’s, Sonic Drive-In, Taco Bell and Burger King all use a...
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Here's Why GIFs Are Back In Style and Bigger Than Ever for Brands
Move over, emojis. As marketers look to navigate the changing digital video landscape, GIFs are becoming the go-to features for brands seeking better social-media engagement. DiGiorno Pizza starts...
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Will GIF-Powered Emails Get More People RSVP'ing for Events?
GIFs have already overtaken brands' social media and online video. Next up: Email marketing. Event-planning platform Splash and Giphy—a GIF library and search engine—are teaming up today to let...
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Ad of the Day: Giphy Ludicrously Whips Up GIFs in This Comical Faux Cooking...
If you're in the GIF business, you'd better have some loopy marketing. Thankfully, Giphy does. Here's the GIF purveyor's latest commercial—a pleasantly off-kilter spot, styled like a cooking segment...
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Interscope Partnered with Giphy to Produce These Sublime GIFs for The 1975's...
For the launch of The 1975's second album, I Like It When You Sleep, for You Are So Beautiful Yet So Unaware of It, Interscope worked with Giphy's artist community to create a few gorgeous GIFs—a nice...
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Laura Ingraham's Awkward Salute/Wave at the RNC Becomes a Viral Moment for Giphy
Animated GIF hub Giphy has certainly been having its share of fun with this week's GOP Convention speakers, but one of its tweets has taken on a life of its own. While many of the anti-Trump crowd on...
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NBC Takes Over New World Trade Center Station With GIFs Promoting Superstore
NBC teamed with Giphy for a Superstore GIF installation that operates through Oct. 16. NBC New York commuters who travel through the new World Trade Center transportation hub were met with quite the...
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Giphy Is Serving Up 1 Billion GIFs a Day, but Is It Making Any Money?
The startup has 100 million daily users. Giphy It's official. GIFs are slowly but surely taking over the world. Today, Giphy announced in a lengthy blog post that it's delivering more than 1 billion...
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8 Intriguing Digital Marketing Stats From the Past Week
The past week in digital marketing stats was a bit of a mixed bag—but in a good way. Check out the eight data points below that caught our eye:1. Gilmore gumption Netflix recently took over 200 local...
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Netflix Really Wants You to Watch the Gilmore Girls Revival With Your Mom
The next time you sit down to watch TV, you might want to call your mom and ask her to join you. A new study from Netflix shows that 62 percent of mothers and daughters think watching TV shows...
View ArticleAt CES, TVs Are Bigger, Better and Smarter With Digital Assistants
Digital assistants are coming to your TV, aimed to make your life easier--one voice command at a time. A slew of TV product announcements arrived on Monday at the Consumer Electronics Show, each...
View ArticleDollar Shave Club Heads to Space in Its Latest Weird, Creamy Ad for Shave Butter
In its latest kooky commercial, Dollar Shave Club helps a guy face the final frontier. The cosmic romp begins in a bathroom (as most celestial experiences do), when a dude lathers up with the brand's...
View ArticleCan Diet Coke’s New Skinny, Rainbow-Colored Cans Attract the Millennials It...
Thirty-five years after making a splash with the introduction of Diet Coke, the Coca-Cola company announced that the marquee product is getting a "full brand restage." Starting next month, consumers...
View ArticlePepsiCo Kicks Off Super Bowl Season With a Social-Driven Cooking Show...
PepsiCo is drumming up some Super Bowl excitement a few weeks ahead of the Big Game in the form of a social media-driven cooking show staring some NFL stars. It's part of the company's recurring Game...
View ArticleFox Sports Announces Daily Livestream Show on Twitter During 2018 FIFA World Cup
No U.S.? No problem: Fox Sports is soldiering on for the 2018 FIFA World Cup in Russia, announcing a livestreamed 30-minute daily show on Twitter and a tournament-long Publisher Story on Snapchat. Fox...
View ArticleEven the World’s Biggest Tech Event Can’t Keep the Lights On
Shortly before noon today, the Consumer Electronics Show in Las Vegas suggested attendees head outside to the solar-powered outdoors due to a partial blackout inside the Las Vegas Convention Center,...
View ArticleThe Weather May Be Cold, But Holidays Were Hot Topics on Facebook, Instagram
Facebook users rang in the holiday season in style, as Christmas Eve and New Year's Day were the hottest of Facebook IQ's Hot Topics on Facebook and Instagram in December. Football dominated the sports...
View ArticleFacebook Is Testing a Separate Destination for Local News in Its Mobile Apps
Facebook began testing a feature aimed at providing a destination for local news, in addition to content that can already be found on News Feed and on publishers' pages. Mobile users in six...
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