YouTube Stories Is Now Available to Creators With Over 10,000 Subscribers
Is the stories format about to take off on YouTube? The Google-owned video site apparently thinks so. Product lead Todd Sherman announced in a blog post that YouTube Stories are now available to all...
View ArticleAll Episodes of Buffy the Vampire Slayer, Angel, Firefly Are Now on Facebook...
Fans of Buffy the Vampire Slayer, Angel and Firefly now have a new way to satisfy their appetites, as every episode of the three classic television shows is now available on Facebook Watch, thanks to a...
View ArticleYouTube Stories: Here’s How to Create and Share a Stories Post
YouTube expanded the availability of its YouTube Stories feature for creators, which allows them to share photos and videos with viewers (both subscribers and non-subscribers) that will remain visible...
View ArticleThe Game Awards Will Be Livestreamed on Twitter Dec. 6
Video game and esports awards show The Game Awards 2018 will be livestreamed on Twitter for the third consecutive year. A preshow will be livestreamed via @thegameawards at 5:30 p.m. PT/8:30 p.m. ET...
View ArticleThis Holiday Ad Charmingly Captures the Joyful, Awkward Love of a Father for...
In a span of 90 seconds, French telecom company Bouygues tells the story of a father-son relationship come full circle in a heartwarming video that's just right for the holidays. The spot by BETC Paris...
View ArticleWhen Santa’s Naughty List Gets Leaked, One Kid Hatches a Plan to Turn...
The holidays wouldn't be the holidays without fond memories of Christmas cookies, spools of wrapping paper and the vague, overhanging threat of ending up on Santa's naughty list. Just the idea of...
View ArticleBurger King’s New Trolling Ploy Sends Fans to McDonald’s to Unlock a 1-Cent...
Any lucid American knows the place to get a Whopper is Burger King. But as of Tuesday morning, the fast food chain is back to gleefully trolling McDonald's with a new Whopper Detour campaign that sends...
View ArticlePowerful and Haunting, This Holiday Ad Highlights the Complex Stories in Our...
This year, the ad world was once again filled with "oohs" and "ahhs" over the spate of gorgeous holiday advertising--especially from the U.K. John Lewis wowed with its ode to Elton John, Waitrose made...
View ArticleInstagram: Here’s How to Add Users to Your Close Friends List
Instagram began rolling out a Close Friends feature last week, which allows users to share their Stories posts only with the users they've added to their Close Friends list. Our guide will show you how...
View ArticleThe Adweek Staff’s Favorite Holiday Ads of All Time
With the holiday season fast approaching, Adweek asked our staff to share their favorite holiday ads from the over the years. They discussed some oldies and some goodies, including favorites from...
View ArticleAT&T Doesn’t Want Its OTT Platform to Rival Netflix, but Both Will Stream...
AT&T's upcoming direct-to-consumer streaming service, which will launch in about a year, isn't intended to be a Netflix rival, though the services are going to share streaming rights to at least...
View ArticleWhat Marketers on LinkedIn Need to Know About Community Workers and...
At LinkedIn, we recognize that communities are core to the success of every business. Employees, partners, customers and job candidates comprise a community, and together, they can help drive an...
View ArticleThe Winter Holidays Have Been Merry for Instagram at the Expense of Its...
Social marketing firm Unmetric used its Analyze and Discover platforms to examine social posts on Facebook, Twitter and Instagram during last year's winter holiday season, and it shared its findings in...
View ArticleMartin Sorrell’s S4 Capital Acquires Programmatic Player MightyHive for $150...
S4 Capital, Martin Sorrell's self-described new age/era digital advertising and marketing services company, announced Tuesday morning that it has entered into an agreement to acquire programmatic...
View Article5 Ways Marketers Can Start Including the Often Forgotten Latino Population in...
I am now an invisible target to brands. Having relocated to the U.S. from Latin America two months ago, I am in a buying moment. I'm in the process of setting up a new home, buying a car and equipping...
View ArticleZappos Touts Its Customer Service in Bright, Poppy Brand Campaign From Plan A
Zappos loves to tell stories about its customer service. The company is once again using its marketing to do just that with a colorful new brand campaign touting its 24/7 customer service and its...
View ArticleMicrosoft’s New Surface Go Spot Puts the iPad Under the Hoof of a Holiday...
The iPad just got run over by a Microsoft-branded metaphorical reindeer. Sort of. Just in time for the holiday shopping season, the anti-Silicon Valley company has chosen one of the most obnoxious...
View ArticleBehind-the-Scenes NBA Content Is Coming to New YouTube Channel
The NBA and digital entertainment company BroadbandTV, or BBTV, are launching a new YouTube channel today that takes viewers behind the scenes to meet their favorite NBA players and influencers. The...
View Article5 Social Media Trends Hootsuite Sees Taking Hold in 2019
Social media management platform Hootsuite shared five trends that it sees for the sector in 2019. Hootsuite chief marketing officer Penny Wilson discussed the social media industry's experiences in...
View ArticleDespite Regulation Fears, Marketers Are Still Investing Heavily in Data
Marketers might hand-wring about the prospect of privacy regulations and the continued impact of the European Union's General Data Protection Regulation (GDPR), but they're still spending big on data....
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