Omnicom Executive Mainardo de Nardis Is Stepping Down After 38 Years in the...
Mainardo de Nardis, executive vice chairman of Omnicom Media Group, announced to employees this morning that he will be stepping down from his position and leaving the holding company world after...
View ArticleThe First Avengers: Endgame Trailer Is Exactly as Bleak as You’d Expect After...
If you've seen Avengers: Infinity War, you know that it ends on the most soul-crushing note in the history of the Marvel Cinematic Universe. (That's your cue to stop reading if you'd rather avoid...
View ArticleGlued to Your Phone at the Dinner Table? Marshawn Lynch Wants to Have Some Words
Will we ever collectively return to a time when dinners around the table included little more than food, your friends or loved ones, and polite conversation? Let's be real--probably not. In this...
View ArticleYouTube: Here’s How to Add Stickers to a Stories Post
YouTube recently expanded the availability of its Stories feature to eligible creators with more than 10,000 subscribers. YouTube Stories lets content creators share photos and videos on their channels...
View ArticleFilm Marketers Need to Stop Wasting Time and Money Advertising to People Who...
When it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood studios. It is much-needed good news as...
View ArticleHow Online Reviews Can Foster a Deeper Connection Between Brands and Consumers
Influencers and anything social media are the words du jour in brand building. Brands are clamoring to create branded connections via tactics like Instagrammable moments or encouraging their users to...
View ArticleBud Light Brings Its Love of Music and Sports Together With a Super Bowl...
Bud Light is known for making a big splash during the Super Bowl, debuting many memorable ads over the years, including its 2018 spot featuring the Bud Knight and the "Dilly Dilly" universe. While the...
View ArticleYouTube: Here’s How to Add a Filter to a Stories Post
YouTube recently expanded the availability of its Stories feature to eligible creators with more than 10,000 subscribers. The feature allows users to share photos and videos to their channel that will...
View ArticleTime Magazine Selects Group of Persecuted Journalists as Person of the Year
Time named a group of journalists it called "the guardians" from "the war on truth" as its Person of the Year. All of those named "have paid a terrible price to seize the challenge of this moment,"...
View ArticleWPP to Cut 3,500 Jobs, Refocus on Creative and Data With No More Agency Mergers
During today's extended investor day conference, WPP CEO Mark Read positioned his business not as a formerly dominant network pivoting to retain its relevance, but as a "creative transformation...
View Article4 Cyber Week Trends That Will Influence Consumer’s Choices This Holiday Season
As predicted, Cyber Week 2018 delivered good news for retailers. The period between Thanksgiving and Cyber Monday brought increased sales across the industry, fueling a promising start to holiday...
View ArticleWhat Marketers Can Learn From Burger King’s Geo-Conquesting Strategy Against...
History has given us many storied accounts of competition: Coca-Cola versus Pepsi; Apple versus Microsoft; Marvel versus DC; Starbucks versus Dunkin. The ferocity of rivalry competition has propelled...
View ArticleClorox Announces Several Staff Changes, Including a New CMO
Change is coming for Clorox. Today, the company announced three promotions, two of which will shake up its marketing department. The first and most notable is the promotion of Eric Reynolds--who has...
View ArticleNetflix’s Teen Rom-Coms Are Its Most-Rewatched Original Content
It was the spin from the back pocket that shook a generation of binge-watchers. Of course, we're talking about Noah Centineo's (reportedly ad-lib) flirtatious maneuver in Netflix's To All the Boys I've...
View ArticleThis Dutch Supermarket Tackles a Tricky Subject—a Family Member’s Death—in an...
Before the big reveal, some viewers might get a sixth sense about where this 90-second holiday ad is heading. Last year around this time, J. Walter Thompson and Plus Supermarkets in the Netherlands...
View ArticleFacebook IQ Analyzed Rising Topics and Trends in 2018 and It Sees a Green 2019
Blue is Facebook's primary color, but people on the social network are thinking green for 2019, according to The 2019 Topics and Trends Report from Facebook IQ, the social network's research arm....
View ArticleDetroit Agency Sues Former Chief Creative Officer for Allegedly Conspiring to...
Detroit-based shopper marketing company The Mars Agency is suing its former U.S. chief creative officer Suzanna Bierwirth. The lawsuit accuses Bierwirth, who was appointed to the position last year,...
View ArticleFacebook Celebrated the Second Anniversary of Its Instant Games Platform
Facebook launched its Instant Games platform in closed beta in November 2016, with just 20 games available in 30 markets. In May 2017, the platform launched for users worldwide, while all developers...
View ArticleFacebook Overhauled Its Life Events Feature
Facebook revealed a thorough revamp of its life events feature, which enables people to easily share important milestones with friends and family. The redesign will be introduced globally over the...
View ArticleFacebook and Mark Zuckerberg Took a Tumble in New Rankings From Comparably
Facebook didn't fare so well in the Best Places to Work in 2019 list released earlier this month by job and recruiting site Glassdoor, but that was mild compared to the beating it took in similar...
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