Here’s the Roundup for the Week Ending September 12
Happy Friday to all who celebrate. In this week's edition of stories we didn't write up for one reason or another, we see that a Detroit station owner is selling everything and the crew of a Florida...
View ArticleDentsu Creative Names New US Leaders
Dentsu Creative has added two new creative leaders across the U.S. in response to an expanding client portfolio. Ryan Paulson, who previously held creative leadership roles at BBH and McCann NY, will...
View ArticleBubble’s Latest Play for Gen Z Loyalty? A College Tailgate Tour
Bubble Skincare has earned a coveted spot in the skincare routines of Gen Z and Gen Alpha with its colorful packaging and social-first marketing approach. Now it wants to drive more loyalty among...
View ArticleRevolving Door Roster Updates: Doe-Anderson, Horizon Media, OpenX & More
This week's industry updates highlight key leadership changes and expansions across agencies, talent management firms, and creative production companies. AbelsonTaylor Group AbelsonTaylor Group...
View ArticleEmpathy in Brand Leadership With Marc Speichert of Four Seasons Hotels & Resorts
Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Marc Speichert, chief commercial officer at Four Seasons Hotels & Resorts. Speichert shares his...
View ArticleFilm and TV Producer Suzanne Todd on the Next Generation of Filmmakers
Suzanne Todd, the renowned movie executive, has been behind successful films like Tim Burton's Alice in Wonderland and her latest hit, Descendants: The Rise of Red. Todd is an award-winning film and...
View ArticleBBC News to Increase Coverage of U.S. Election
The 2024 U.S. presidential election is heading into the home stretch and the BBC will be with it every step of the way. The U.K. public broadcaster plans to dedicate more airtime than ever before to...
View ArticleSephora and TikTok Are Partnering to Help Beauty Marketers Make More...
For the second year, Sephora and TikTok are partnering on a program to help beauty brands make better, more inclusive branded content with creators. This year, Sephora and TikTok decided to focus on...
View ArticleTicker: MSNBC: Live Will Air on Saturday Night
Top of the Ticker: A week after taking over the Brooklyn Academy of Music, MSNBC Live: Democracy 2024 will air as a two-hour special on Sept. 14 at 9 p.m. ET on MSNBC and Peacock. The day-long sold-out...
View ArticleWatch Kamala Harris’ First Post-Debate Interview
Vice President Kamala Harris sat for her first solo TV interview on Friday, three days after her first--and most likely only--debate with former President Donald Trump. But the Democratic candidate...
View Article3 Big Takeaways Marketers Should Know About Magna’s 2024 US Ad Forecast
Today, Magna released its latest U.S. Ad Forecast report, which paints a picture of what the current domestic ad market is in the country for the year. According to Magna, advertising revenues are...
View ArticleHere’s How the News Networks Covered the Second Trump Assassination Attempt
Former President Donald Trump was the target of a second assassination attempt on Sunday. The incident took place at the Trump International Golf Club in West Palm Beach, FL. Trump previously survived...
View ArticleFormer Google Execs’ Emails Revealed in Antitriust Case Undermine Company’s...
At the end of the first week of US v. Google, the Department of Justice presented evidence that the company's rationale behind controversial topics, like how much to collect in fees and how much...
View ArticleLiquid Death Iced Tea and Nascar Are Looking for a Few Good Drivers
To be a Nascar driver, it takes quick thinking, steely resolve, sharp focus and mad skills. To be a Liquid Death-sponsored pro driver, it takes the ability to chug a can of the brand's iced tea in 18...
View ArticleExpedia Wants You to Book a Trip Inspired by Influencers
When planning a trip, many people start by quickly searching online and on social media for the best restaurants and other must-see activities. Expedia wants you to skip that search and go straight to...
View Article5 Questions For… Ari Melber
Please Ari don't hurt 'em. As the hard-hitting host of MSNBC's The Beat, journalist and noted hip hop fan Ari Melber isn't shy about putting his guests on the spot. During a recent viral interview with...
View ArticleMade You Look: The 4 Types of Attention That Influence Purchase Intent
A few months ago, while I fought for mere seconds of attention in social feeds at work, I also ended each day by rewatching all 6 seasons of The Sopranos. If we can be immersed by characters like Tony...
View ArticleA Spotlight On Aesthetic and Identity in Latine Beauty Brands
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference. "Latine" is a gender-neutral form of the word Latino. New York City in 2013. That's when...
View ArticleHow Soccer Helped Strauss Score the First Major League Baseball Helmet Ad
Soccer can bring a European company into the U.S. market, but baseball can make a bit of pioneering promotion seem absolutely American. Major League Baseball announced recently that it will place ads...
View ArticleHow Creators Are Responding in Court to a Possible TikTok Ban in the US
TikTok faces the looming possibility of a U.S. ban as its legal team appeared in court Monday to challenge a potential nationwide prohibition. This hearing is the latest development in a high-stakes...
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