Mondelez Launches Global Media Review, Picks Spark Foundry and VaynerMedia...
Mondelez International, one of the world's largest advertisers, confirmed today that it has moved on to the international phase of a global media review after naming its new North American agency...
View ArticleL.A. Is Getting a Mermaid Museum as Part of Freeform’s Campaign for Its New...
Blending at least two formidable pop-culture trends, cable channel Freeform will open a Mermaid Museum in Hollywood this month as a free, four-day glitter-bombed Instagram mecca. Kind of like the...
View ArticleGoogle Plays Up Gender Equality-Related Searches for International Women’s Day
Google--which has notoriously struggled with its own sexual harassment issues--is trying to turn the narrative around gender equality today with a campaign that leans on search data. Google released a...
View ArticleA Young Girl Discovers the Power of Storytelling in HP’s Touching...
Get ready to feel a lot of emotions thanks to a touching six-minute film from HP. The brand released "Paro," a film designed to inspire young women to tell their own stories, on International Women's...
View ArticleThe Company That’s Taking Shoppable Video Seriously—and Driving Results
It's no longer a question of whether consumers want to shop on social platforms. The latest ecommerce campaigns from Jordan Brands and Allbirds show that consumers are eager to shop wherever the...
View ArticleMetro Germany Fêtes Women’s Day by Giving Newborn Babies an Entrepreneurial...
Nearly half of women want to start a company. Just 12 percent think they ever will. The biggest thing stopping them? Lack of financial support. These findings come from Dusseldorf, Germany-based...
View ArticleBBDO New York’s Snickers Campaign Flaunts Some Uncomfortable Situations
Snickers may have sat out the Super Bowl this year, but BBDO New York is back with some new takes on its ongoing "You're Not You When You're Hungry" campaign for the brand. Two new 30-second spots...
View ArticlePinterest: Here’s How to Archive and Unarchive a Board on Mobile
Pinterest recently introduced the ability for users to archive boards they're no longer using. For instance, if a user has created a wedding planning board, they may wish to archive the board after...
View ArticleWant to Know Which SXSW Events Are Must-Sees? Ask This Chatbot
Marketers, startups and media are descending on Austin, Texas this week for the annual digital marketing festival South by Southwest Interactive, where they'll navigate hundreds of parties, panels,...
View ArticleBarneys Wants to Tell a Memorable Story With VR, Fashion and Dance
Luxury retailer Barneys New York seeks to tell a story shoppers will remember in its new VR experience. In partnership with electronics company Samsung and contemporary dance troupe the Martha Graham...
View ArticleYouTube Studio Will Soon Become the Default, Along With Some New Analytics
YouTube announced that the YouTube Studio tool it began testing in beta last June as an alternative to Creator Studio will become the default experience for several creators "over the coming weeks,"...
View ArticleHyundai Agency Innocean and CCO Eric Springer Sued for Sexual Harassment,...
A lawsuit brought by a former executive at Hyundai's Innocean Worldwide accuses the agency and its chief creative officer of sexual harassment, discrimination, retaliation and wrongful termination....
View ArticleHere’s How Agencies Around the World Celebrated International Women’s Day
Agencies of all sizes made a point of recognizing International Women's Day today as movements like #MeToo and #TimesUp increasingly move from the entertainment and media worlds to the ad industry....
View Article5 Pillars for Your Social Shopping Plan
We continue to experience ongoing real-time shifts in the way consumers engage with content and commerce. From a business opportunities perspective, none of these patterns is more electrifying than the...
View ArticleThe Future Is Digital, but Most Marketers Overlook the Value in Human Connection
As marketers, we know the oldest, most basic form of brand marketing is also the most powerful: word of mouth. In spite of highly advanced digital marketing tools, massive amounts of data and infinite...
View ArticleWhere to Eat in Austin During SXSW, as Voted by Marketers
From some of the country's best BBQ to tacos and margaritas, Austin, Texas has a serious restaurant scene that's an added treat for South by Southwest attendees. The festival also makes Austin's top...
View ArticleG.I. Joe Dances His Way Through MoneySuperMarket’s Hilarious, Mustache-Filled...
How do you, the cost-conscious consumer, feel when you've just saved a bunch of money by using a price comparison website? Is it anything like meeting Mr. Right, the man of your dreams? Might you even...
View ArticleLinkedIn Is Prepping for Europe’s General Data Protection Regulation
LinkedIn announced several changes to its terms of service, saying that many of them were driven by the General Data Protection Regulation, which takes effect in Europe in May. Vice president of legal...
View ArticleProgrammatic Advertising Failed to Meet Expectations
Over the past five years, programmatic advertising has become one of the most common buzzwords in our industry. Reams of articles, white papers, industry conference panels, et. al., have been devoted...
View Article5 Execs Discuss the Challenge of Incorporating New Technologies Into Their Work
As the speakers at Adweek's Elevate: AI conference grappled with the big picture, conceptual possibilities of AI now and in the future, we wondered what the on-the-ground realities looked like for...
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