Claydra Rhodes to Co-Anchor Evening News a KBMT in Texas
Claydra Rhodes will co-anchor the KBMT 6 and 10 p.m. evening news alongside Jordan Williams starting Tuesday, February 25. The Southeast Texas native started her career at the Beaumont, Texas ABC and...
View ArticleMSNBC Layoffs May Follow Programming Overhaul
One day after announcing a programming overhaul that saw Joy Reid exiting the network, MSNBC is said to to be instituting widespread layoffs. In a joint statement posted to social media, the WGA East...
View ArticleRondrell Moore Leaving WTHI After More Than 17 Years
Rondrell Moore told WTHI viewers that "It's time" in a social post announcing his departure from the Terre Haute CBS and Fox affiliate. Saying his last newscast will be on Thursday, he added, "I can...
View ArticleShake Shack CMO Jay Livingston to Step Down in March
Shake Shack's chief marketing officer (CMO) Jay Livingston is leaving his role at the end of next month, he confirmed to ADWEEK. He has yet to announce his next move. Livingston made the announcement...
View ArticleNBA Slam Dunk Contest Is a Marketing Layup for Players Building a Platform
For former NBA slam dunk champion Jason Richardson, the value of legacy isn't what he could throw down but what he can pass down. Richardson won the NBA Slam Dunk Contest during his first two seasons...
View ArticleIs Tegna Looking to Hub Weather in Its Local Markets?
Will Tegna begin hubbing its weather forecasts? The question came up after we looked into an FTVLive story about recent a posting from the station group looking for someone to work in what looked like...
View ArticleWalmart Takes a Page From Amazon’s Playbook to Sell More Ads
Walmart wants more brands to buy ads on its website and mobile app. The retailer is launching a new Application Programming Interface (API) that allows retail adtech firms to build their own tools to...
View ArticleAppLovin is Officially the New Target of Short Sellers
Update Feb. 26, 4:06 pm ET: AppLovin CEO Adam Foroughi has issued a response to various short seller reports, writing: "It's disappointing that a few nefarious short-sellers are making false and...
View ArticleAmazon Is Running Video Ads in Rufus, Its Gen AI Search Engine
Amazon is experimenting with more generative AI ads. In September, Amazon released a product note that search ads were coming to Rufus, the year-old shopping assistant that uses generative AI to help...
View ArticleParamount Is Optimistic About Advertising Growth Despite Revenue Decline
The numbers $7.98 billion -- Paramount's revenue for the fourth quarter of 2024, a 5% year-over-year increase. $4.98 million -- Paramount's revenue from TV ads, which declined 4% from the year prior....
View ArticleUnder Armour Taps Estée Lauder Exec to Lead AI and Analytics
Under Armour has tapped Liz Bacelar, former executive director of global tech innovation at Estee Lauder, as its new head of AI and advanced analytics. Bacelar's role is to "fuel an era of generative...
View ArticleWeek of Feb. 17 Cable News Ratings: Fox News and CNN Make Primetime Gains
This is TVNewser's basic cable network ranker and cable news report for the week of Feb. 17, 2025. Fox News and CNN were the recipients of positive momentum as the two cable networks recorded...
View ArticleCBS Stations Partners with Waymark to Create Local Ads with Artificial...
CBS News and Stations is venturing into the world of Artificial Intelligence video creation by partnering with Waymark, an AI video creation technology company. Through its partnership with Waymark,...
View ArticleSinclair Broadens Use of Artificial Intelligence to Make Local News More...
Sinclair said it is "pioneering" the use of artificial intelligence to provide real-time live language translation of local newscasts. In a press release, Sinclair said the first-of-its-kind test is...
View ArticleNFL Tweaks Ad Practices After It Was Found Tracking Peoples’ Location
The National Football League has updated its privacy policy, rolled out new consent prompts, and introduced more explicit disclosures around its advertising practices after it was found tracking users'...
View ArticleAI and Election Power 7% Net Revenue Boost for Stagwell in 2024
Buoyed by AI investments, an "aggressive" M&A strategy, increased spending from Big Tech clients, and the U.S. election, Stagwell grew its net revenues by 7% year-on-year. The numbers $2.3 billion:...
View ArticleSix Production Studios to Watch After The Mill and MPC’s Shutdown
Technicolor Group's shuttering of its iconic post-production and visual effects (VFX) houses including The Mill and MPC shook the advertising and creative industries, transforming the landscape in its...
View ArticleDisney Leads in January TV Consumption Thanks to ESPN and College Football
Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption. According to Nielsen's Media Distributor Gauge, which looks at which media...
View ArticleWBD Updates DEI Program to Only Say ‘Inclusion’ Amid Trump Crackdown
Warner Bros. Discovery is the latest company to make changes to its diversity, equity, and inclusion initiatives amid the Trump Administration's crackdown on the programs. According to a memo sent to...
View ArticleRevolving Door Roundup: CBS News Names Tom Cibrowski President and Executive...
Eye on CBS News: A week after the departure of Adrienne Roark to Tegna, CBS News has brought in Tom Cibrowski to lead the news organization as its president and executive editor. Reporting to Wendy...
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