7 Stats That Sum Up What We Learned at SXSW
From Westworld craze to Elon Musk to dozens of branded activations, it's been a busy week for marketers at South by Southwest. For this week's recap of digital stats, we're looking at the standout...
View ArticleHow Technology Will Continue to Refine People-Based Marketing
Ever since "people-based marketing" was introduced at Advertising Week in 2014, it has become a strategic imperative for almost every brand. Fortune 500 companies are investing in and adopting the...
View ArticleThe Seattle Mariners, Whose Ads Are Always a Hit, Just Rolled Out Their 2018...
Few agencies have as strong a relationship with a sports franchise as Copacino+Fujikado has with the Seattle Mariners. Each year, the Seattle agency rolls out a slew of wry spots starring players from...
View ArticleJWT Eliminates the Worldwide Chief Creative Officer Role
J. Walter Thompson Co. today announced that it is eliminating the position of worldwide chief creative officer. Matt Eastwood, who has held that position since July 2014, will leave to "pursue other...
View ArticleSony Debuts Virtual Reality Mapping Technology in Groundbreaking Music Video...
Sony closed out its week-long activation at South by Southwest with some fluffy clouds, a cash bar, special musical performances and a new type of virtual reality experience. The second half of Sony's...
View ArticleFacebook Lite Is Not Just for Emerging Markets Anymore
Facebook introduced its Facebook Lite Android application in June 2015, saying at the time that it was designed for emerging markets and areas with poor connectivity. This week, the app is being rolled...
View ArticleIs Social Media Making Us Elitist?
For years, we've known that social media platforms inspire jealousy. A 2013 study showed that people fall into a "spiral of envy" when Facebook reveals that their friends are excelling or leading...
View ArticleDavid Miami Announces Key Leadership Changes Following Co-Founder Departures
A few months after two of its co-founders left to launch a new venture, David Miami has announced a series of major leadership changes. Fernando Musa, who took over as the agency's chairman after...
View Article10 Brand Activations That Weren’t to Be Missed at This Year’s SXSW
Each year, brand marketers come to South by Southwest in Austin, Texas, to showcase immersive activations for the festival's thousands of attendees. This year, brands brought their best experiential...
View ArticleA Researcher’s Quiz App Deceptively Harvested Data for Political Research,...
A British data analytics firm known for helping political campaigns including Donald Trump's presidential bid, has been suspended from using Facebook's advertising platform. Facebook late on Friday...
View ArticleLisa Quiroz, Time Warner’s First Chief Diversity Officer, Has Died at 56
Lisa Garcia Quiroz, president of the Time Warner Foundation and svp and chief diversity officer of Time Warner, passed away Friday at age 56 after a 16-month battle with pancreatic cancer. A Harvard...
View ArticleHere’s What Amazon Has Learned in Its First 3 Months Running a Store With No...
Three months into Amazon's latest experiment, the cashier-less Amazon Go store, the company is working on learning who its customers are and adjusting to their feedback. At a keynote held at Shoptalk,...
View ArticleLinkedIn Just Added an ‘Ask for a Referral’ Button
Have you ever wanted to ask one of your connections on LinkedIn for a referral as part of your job-seeking process? The professional network introduced a button Monday enabling users to easily do just...
View ArticleFacebook Debuted 3 New Ad Products for Retailers at Shoptalk
On Monday, Facebook reinforced its focus on retail brands at Shoptalk in Las Vegas with its introduction of three new advertising tools. Last September, the social network added the ability for...
View ArticleCan Amazon Chip Away at Google and Facebook’s Digital Ad Dominance?
Data aggregator eMarketer today released a report indicating Google and Facebook's (aka 'the duopoly') dominance of the digital ad market is about to be less dominant, as "smaller players" like Amazon...
View ArticlePublicis.Sapient Nabs Chief Marketing Officer From Deloitte
Publicis' digital business transformation unit, Publicis.Sapient, turned to global consultancy Deloitte to find its new chief marketing officer. Teresa Barreira will serve in the role and be tasked...
View ArticleUber Suspends Self-Driving Tests After Autonomous Car Kills Pedestrian
A self-driving car operated by Uber struck and killed a pedestrian in Tempe, Ariz. Sunday night in what is being described as the first reported fatal car crash involving an autonomous car. According...
View ArticlePinterest Shopping Ads Are Now Available to More Brands
"Hundreds of businesses" are getting access to Pinterest Shopping Ads, which it began testing with "a couple of dozen" retailers--including Ulta, Venus, Overstock, Lowe's, eBay, Wayfair and IKEA...
View ArticleWe’re in a Retail Renaissance and Focusing on Data Is What Separates the...
Despite reports of hard times in retail, which most recently included the death of Toys R Us, a new report from Salesforce and Deloitte says we're actually in the midst of a retail renaissance, which...
View ArticleSamsung’s Cheil Expands Its In-House Content Marketing Divisions to the U.S.
Cheil North America today announced that it's taking its content marketing units, which first launched in Toronto in 2014, to the United States. Cylndr Productions will open shop in Ridgefield, N.J.,...
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