How Brands Can Wield Their Power to Inspire Unity Among Consumers
With ever-increasing scales of data collection and analytical capacity, we have some of the most powerful tools in history at our disposal--tools that can influence massive numbers of people and shift...
View ArticleSS+K Hires New Creative Leader as M&C Saatchi Group Aims to Expand Its North...
New York-based creative agency SS+K announced today that it has named Feh Tarty as its new chief creative officer. The news comes as parent company M&C Saatchi Worldwide moves to expand its North...
View ArticleWhen Marketers Use Data the Right Way, We All Benefit
There's never not enough data. Marketers are "drowning" in it, said Quantcast CMO Steven Wolfe Pereira. Increasingly, brands are using machine learning to understand the patterns that data tell them....
View ArticleU.S. Army Marketing Executive Involved in McCann Conflict of Interest...
James Ortiz, a marketing director at the U.S. Army's Army Marketing and Research Group (AMRG), has retired less than four months after Adweek broke news of an allegedly improper relationship between...
View ArticleBarclays Investment Bank Launches Global Digital Agency Review
Barclays Investment Bank has launched a global review to add a "digital specialist" to its roster of agency partners, several sources told Adweek. One source said Barclays is looking to hone in on one...
View ArticleMSNBC, the Network of The Resistance, Is Rising
For years, MSNBC was a middle-of-the-road basic cable network, ratings-wise. That's no longer true, thanks in large part to President Trump. Led by progressive opinion hosts Rachel Maddow, Chris Hayes,...
View ArticleHow Overenthusiasm for Tech Led to an Era of Oversharing and Data Scandals
As an industry, we are at an important inflection point. We've lost trust in the technologies that promised to improve the way we communicate with each other. We took mottos like Google's "Don't Be...
View ArticleFacebook Fired Another Shot at Russia’s Internet Research Agency
Russia's Internet Research Agency has not been completely eliminated on Facebook, but the social network announced some progress in its efforts against the entity that sought to influence the 2016 U.S....
View ArticleMountain Dew’s April Fools’ Gag Was Really Just a Tease for the Return of...
On April Fools' Day, inspired by its Baja Blast flavor, Mountain Dew offered up a vacation stay at a Baja Bungalow with, among other oddities, a "187,000,000,000,000,000,000-gallon saltwater tank...
View ArticleParents and Families Are the Biggest Supporters of Voice
While it's no surprise that voice continues to grow (just over one in five American households now has a smart speaker, according to eMarketer), brands are still figuring out the implications of the...
View ArticleFacebook Is Rolling Out Its Article Context Features in News Feed Throughout...
Facebook announced that it is expanding the article context features in News Feed that it began testing last October to all U.S. users, along with two new feature updates. Users will see an "i" button...
View Article360-Degree Photos and HD-Quality Video Can Now Be Shared via Facebook Messenger
Facebook Messenger became a lot more visual with this week's announcement that it can now handle 360-degree photos and HD-quality 720p videos. Product managers for Messenger Sean Kelly and Hagen Green...
View ArticleInternational Publishing Group Future Acquires NewBay Media
International media group Future plc has acquired NewBay Media for an initial net value of $13.8 million, the companies announced today. NewBay Media, based in London and New York, is a magazine and...
View ArticleWhat Are WPP’s Succession Plans With CEO Martin Sorrell Under Investigation?
As the board of WPP investigates claims of "personal misconduct" and possible misuse of company assets against CEO Martin Sorrell, investors are likely starting to consider who should really be at the...
View ArticleFacebook Says Cambridge Analytica May Have Shared the Personal Info of 87...
British data firm Cambridge Analytica may have used the personal information of as many as 87 million Facebook users, according to the social platform. "Given the scale and sophistication of the...
View ArticleSenior VP of Ads and Commerce Jon Alferness Leaves Pinterest
Pinterest senior vice president of ads and commerce Jon Alferness, who joined the company last July after serving as vp of product management of Google's shopping and travel products, is out the door....
View ArticlePinterest Propel Spurred a 50 Percent Rise in Small Business Advertisers in...
Pinterest celebrated the one-year anniversary of the debut of its Pinterest Propel program for businesses and agencies that are new to its network by announcing the hire of a new global head of small...
View ArticleGannett Veteran Maribel Perez Wadsworth Named Publisher of USA Today
Gannett has named Maribel Perez Wadsworth its new publisher of USA Today, replacing retiring publisher John Zidich, who had held the job since 2015. Wadsworth worked her way up at Gannett, starting...
View ArticleHow Brands Are Getting More Sophisticated at Using Location Data
Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital...
View ArticleDentsu Aegis Network Acquires Digital Agency M8
Dentsu Aegis Network announced the acquisition of Miami-based digital and performance marketing agency M8. Financial terms of the deal were not disclosed. M8 has an office in Cordoba, Argentina as well...
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