Group Nine Media’s NewFront Was All About Obsession
Last year, Group Nine Media joined the NewFront party. With the injection of $100 million from Discovery still fresh in its veins, the company wanted to formally introduce itself to the advertising...
View ArticleFacebook Is Adding 2 New Metrics to Its Video Retention Graph for Pages
Facebook is beefing up the video retention graph in video insights for pages, adding two new metrics, along with a way to more closely examine the data that is provided. The social network announced in...
View ArticleGoogle’s First Virtual Reality Doodle Honors a French Illusionist Director
Google just added another dimension to its daily Doodle. In its first 360-degree virtual reality Doodle, Google's fitting homage to the format honors the "father of special effects," French illusionist...
View ArticleTwitter Corrected a Bug That Caused Passwords to Be Stored in Plain Text
Twitter admitted Thursday that it fixed a bug that stored passwords in plain text in an internal log, stressing that the information in that log was contained within Twitter's systems and no passwords...
View ArticleTrump Names NBCU’s Linda Yaccarino to the President’s Council on Sports,...
Just a week and a half before she'll kickoff broadcast upfront week with NBCUniversal's annual event at Radio City Music Hall, the company's ad sales chief Linda Yaccarino just added a presidential...
View ArticleAwesomenessTV Goes After Brand Partnerships With the Help of Teen Chef Flynn...
Flynn McGarry, 19, is the chef-owner of one of New York's hottest new restaurants, Gem. But on Wednesday night, he closed the restaurant--where his prepared menu will set you back $155--and instead...
View ArticleHazy Mills, Creators of Grimm, Dig Their Werewolf Claws Into Advertising for...
It's tough to shock pest control pros, who are accustomed to spending most days up to their elbows in creepy crawlies. But trot out a hungry werewolf raiding a fridge, a ghost squatting in a man cave...
View ArticleMDC Partners Names First Managing Director, Healthcare
MDC Partners has hired Ned Russell in the newly-created role of managing director, healthcare, effective immediately. In the role, he will be tasked with working alongside agency partners to drive...
View ArticleApplebee’s 60-Minute ASMR Grilling Video Lets the Sizzle Sooth
Last summer, Ikea took advantage of the growing fan base for ASMR, or autonomous sensory meridian response, videos on YouTube with a 25-minute video of a woman smoothing sheets and whispering about...
View ArticleDigitas Urged Brands to Take a Stand and #Boycott Its Own NewFront Event This...
Digitas, the founding agency of the Digital Content NewFronts, chose to ruffle some feathers with a bold, cause-based stance at its showcase this year. Armed with a string of influential speakers, the...
View ArticleHow Univision Is ‘Reimagining’ Its Future During Its Business Review
Univision chief revenue officer Tonia O'Connor began this morning's pre-upfront press breakfast acknowledging "the elephant in the room." "Yes, we are going through a business review. And, yes, we are...
View Article6 Key Takeaways From The 2018 IAB NewFronts
As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over...
View ArticleVice Media’s New CEO Makes Her Debut On The NewFronts Stage
Unlike previous years, there was no boxing match, and no half-sauced Shane Smith on stage at this year's NewFront presentation. Instead, attendees heard from Smith's CEO successor, Nancy Dubuc, who...
View ArticleAt the Kentucky Derby, Brands Focus on Being Part of the Experience, Not Just...
On Kentucky Derby day, home of "the fastest two minutes in sports," there's plenty of downtime at the Churchill Downs venue between thoroughbred races, and sponsors like Coca-Cola, Budweiser, Ram and...
View Article6 Things Brands Should Think About Before Taking a Political Stance
I don't think Tim Mapes, chief marketing officer at Delta Air Lines, woke up on Jan. 1 this year with the idea that the new personification of the Delta brand in 2018 would be an unabashedly left-wing...
View ArticleInfographic: How to Make a Mobile Ad That Consumers Won’t Hate
Mobile ads may be small in size, but done the right way they can be impactful. The key is for marketers to avoid making them obtrusive and obnoxious. And according to research from IPG Media Lab and...
View ArticleThe Late Night Format Was Broken. So Samantha Bee Burned It to the Ground
With a match in her hand and a mischievous smirk on her face, Samantha Bee is getting her inner pyromaniac on. She's in the middle of a photo shoot in a loft not far from the Lincoln Tunnel in New...
View ArticleHow Enterprise Virtual Reality Is Transforming Everything From Training to...
The future of virtual reality might look as much like a movie as it does a spreadsheet. For the past several years, VR has been increasingly heralded as an immersive medium unlike any other, one that...
View ArticleMeet the Disruptors: 39 Women Who Are Spearheading a Revolution in...
Welcome to Adweek's second annual Disruptors list, our celebration of women who are not only shattering the glass ceiling but advancing the cause of diversity and inclusion. Not satisfied with the...
View ArticleHow Innovating the Post-Purchase Experience Can Keep Consumers Coming Back
One of the worst parts about online shopping today? Tracking a package. Whether it's copying and pasting a dreadfully long tracking code or being prompted to log in using an often faulty link, the...
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