Snapchat’s New Lens Reacts to the Sounds It Hears
You're not being paranoid: Snapchat really is listening to you. The messaging application Monday began rolling out a lens that reacts to sound, and a spokesperson said additional similar lenses will be...
View ArticleABC Cancels Roseanne Following Roseanne Barr’s Racist Tweet
Two weeks ago today, the sitcom Roseanne and its star Roseanne Barr was the toast of ABC's upfront presentation, with network execs joking onstage about Barr's controversial Twitter feed. But in a...
View ArticleCoca-Cola Has Released Its First Alcoholic Beverage And It’s Called Lemon-Do
It's a first for the iconic, 132-year-old American brand, and you Lemon-Do not want to miss it. On Monday, Coca-Cola released its first alcoholic beverage--called Lemon-Do--which is currently only...
View ArticleAmbien Claps Back at Roseanne Barr After She Blames Her Racist Twitter Tirade...
Everyone knows there are some weird side effects from taking sleep aid Ambien, but Roseanne Barr's vitriolic racism is not one of them, at least according to Ambien manufacturer Sanofi. The...
View ArticleThe Secret to Marketing Marijuana Lies With Cannabis Influencers
It's official: America's fastest growing industry is cannabis. While opportunity seems plentiful for the marketing firms embracing this new business, they face a number of challenges not seen in more...
View ArticleUnited Adworkers Says It Requested Dan Fietsam’s Resignation Following Sexual...
Following news that Milwaukee agency Laughlin Constable had fired CCO Dan Fietsam, who also resigned from his role as president of United Adworkers following unspecified allegations of sexual...
View ArticleAfter KFC’s Chicken Shortage, the Colonel Comes to U.K. Ads for the First...
It looks like something straight out of a dystopian horror flick, but any trepidation evaporates as soon as the Colonel emerges in a "blaze of herbs and spices" in this latest spot by KFC U.K. Colonel...
View ArticleAnonymous Pack of Self-Described ‘Lionesses’ Urge Women to Wear Black at Cannes
Describing its members to Adweek as "lionesses" from various agencies, an anonymous group is calling on women attending the 2018 Cannes Lions Festival to wear black. The movement functions as a...
View ArticleYouTube: Here’s How to Hide the Videos You’ve Liked
Did you know YouTube allows you to stop other users from seeing the videos you've liked? Our guide will show you how this is done. Note: These screenshots were captured in the YouTube application on...
View Article72andSunny Continues Reorganization, Spinning Off Production Unit Into Hecho...
Hecho En 72, the production company housed within MDC Partners agency 72andSunny, will become its own company. The announcement, which went out to staff yesterday, marks the latest and perhaps most...
View Article4 Ways Brands Can Accommodate Shifting Expectations Around Gender Identities
When most of us were growing up, boys and girls were placed unilaterally into blue and pink buckets without anyone asking whether this was a good idea. Even with my own pregnancy, not knowing the...
View ArticleTwitter Tipped Off Its #NBATwitter Campaign With the NBA Finals About to Start
There have been more than 100 million tweets related to the National Basketball Association thus far in 2018, more than any other sports league, and the social network geared up for Thursday night's...
View ArticleYouTube Trends of the Moment for Savvy Advertisers, May 2018
Here are three video trends on YouTube for May 2018 that advertisers need to know about: 'Van life'--downsizing and uploading, millennials have a new home A recurring channel theme that has left us...
View Article5 Ways CPG Brands Can Shift Their Techniques to Remain Relevant
It is no surprise: Google, Amazon, Apple and Netflix are among the most relevant brands today. They have achieved this by being customer-obsessed, guiding their actions through purpose and continuously...
View ArticleAn Entire Birth Was Filmed in VR so Parents-to-Be Could Know What to Expect
The irony of being called "expectant parents" is that many actually have little idea what to expect from childbirth. While they certainly understand the general process and medical procedures involved,...
View ArticleABC Is Considering a Roseanne Replacement—Without Roseanne Barr
Two days after ABC canceled its top-rated series Roseanne following Roseanne Barr's racist tweet about President Obama's White House adviser Valerie Jarrett, the network is still formulating a plan...
View ArticlePeople Across America Can Now Have What She’s Having: Katz’s Deli Launches...
Pastrami, salami and matzoh ball soup super fans, rejoice. Starting in June, Katz's is rolling out a subscription service so meat lovers outside of New York can get a variety of the deli's products...
View ArticleGoogle Built a Pop-Up Mini Golf Course Powered by AI to Promote Its Smart...
To help raise awareness for its smart speakers, Google has built a pop-up mini golf course in New York City. The six-hole experience, which is open to the public until June 4, is the latest effort by...
View ArticleFacebook and the American Red Cross Shared Preparedness Tips for Hurricane...
Facebook and the American Red Cross are teaming up to ensure that people are prepared for this year's Atlantic hurricane season, which begins Friday. The social network said more people visit its...
View ArticleMarketers Think the 6-Second Pre-Roll Spot Is the Best Digital Video Ad Format
It's no secret that internet users aren't a fan of pre-roll ads, but according to a recent study by Adweek and AI company GumGum, marketers may have a solution: six-second spots. The report surveyed...
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