What We Learned at Adweek’s Cannes Kick-Off Party
CANNES, France--Before marketers, brands, agencies and platforms got down to business at Cannes, Adweek convened some of the best minds in the industry up on the rooftop of the JW Marriott for a...
View ArticleT-Mobile Partners With WPP’s Essence and Takes Some Media Planning and Buying...
T-Mobile said in an internal email acquired by Adweek today that it is taking "some key responsibilities" related to its media strategy, search and analytics in-house and has formed a new partnership...
View ArticleGoodbye, Tronc, We Hardly Knew You
The media rebrand that everyone loved to hate is reportedly going through another name change. Tronc, the parent company of the Chicago Tribune, New York Daily News, South Florida Sun Sentinel and...
View Article3 Tips for Creating an Effective Marketing Strategy for Reddit
In May 2018, Reddit overtook Facebook as the third most popular website in the U.S. This revelation closely followed their announcement of a redesign, the first in a decade. Reddit's newfound media...
View ArticleInternational Stars Help Danish Tourists Avoid Sunburns in Insane Musical PSAs
Danes aren't generally known for their swarthy complexions--but some of the nation's most popular vacation destinations include sun-soaked locales like Greece. So a delightfully bonkers new...
View ArticleNBC Sets Its Fall Premiere Dates, With Most Shows Debuting the Week of Sept. 24
As its parent company Comcast looks to buy 21st Century Fox for $65 billion, it's business as usual at NBC, which has locked in its fall premiere dates. Just like last year, the network will be rolling...
View ArticleIt’s Time for Marketers to Pay Attention to the Opportunities Available...
When Jimmy Kimmel gave his point of view on Twitch, a social platform dedicated to the live streaming of video games, he spoke of his incomprehension about the phenomenon, which he put as a "paroxysm"...
View Article3 Ways to Optimize for CLTV and Boost Your Facebook Engagement
With increasing Facebook ad costs, it's difficult for brands to stay competitive and generate revenue from paid advertising. Despite the competitive landscape, many brands rely on Facebook advertising...
View ArticleThis Cannes Lions Audio Winner Silenced an Entire Soccer Stadium in Support...
CANNES, France--A powerful initiative to help step the tide of violence against women in South Africa has emerged as the Grand Prix winner in the Radio & Audio category at the Cannes Lions. Created...
View ArticleMcDonald’s Ads Win Cannes Outdoor Grand Prix by Turning Golden Arches Into...
CANNES, France--A clever and minimalist approach to sending motorists toward the nearest McDonald's has won the Grand Prix at this year's Cannes Lions, as has a Daily Show activation that created a...
View ArticleBudweiser Takes Print Grand Prix at Cannes for Cheeky Ads That Sent Fans...
CANNES, France--Even a brand as big as Budweiser can't afford to license images of all the rock stars who've been photographed with its product over the years. But Brazilian agency Africa found a fun...
View ArticleWhat’s That Sound? IKEA Shoppers Double Take in This Wookiee-Themed “Solo”...
Maybe it's bring your Wookiee to work day at Ikea. In this Solo: A Star Wars Story tie-in, German shop Thjnk takes us into one of the furniture chain's showrooms to "discover a galaxy full of ideas."...
View ArticleA Brilliant Cannes Lions Mobile Winner Catalogs Corrupt Political Candidates
CANNES, France--A popular mobile app that uses facial recognition is becoming an essential tool for Brazilian citizens as election time grows near, and it impressed the Mobile jury at the Cannes Lions,...
View ArticleWorkplace by Facebook Is Looking to Become a Workplace for Good
Nonprofits and educational institutions have some new, powerful tools to aid their efforts, as Facebook announced that the Workplace Premium tier of its Workplace by Facebook Slack alternative is...
View ArticleHavas New York Beats Out 21 Agencies to Pick Up ADP Account
Havas New York has been named "fully integrated Village" agency of record for ADP, the global provider of cloud-based human capital management, or HCM, solutions across HR, payroll, talent, time, tax...
View ArticleApple Wins 2 Grand Prix at Cannes for Its Mind-Blowing HomePod Ad and...
CANNES, France--It's been a good day for Apple, which today claimed top honors in two categories at the Cannes Lions: first in Music and then in Brand Experience & Activation. "Welcome Home," the...
View ArticleHow These 4 Cannes-Winning Ideas Can Inspire New Creative Direction in...
Cannes Lions Health is the showcase of impactful creativity. It's where ideas from pharmaceutical innovators and healthcare marketers are debated, judged and challenged to uncover the ones most likely...
View ArticleInstagram Announces a New Video App to Directly Compete With YouTube and...
Nothing says more about the release of a new app from a social media giant than technical difficulties or an early released blog post, spoiling the news. That's exactly what happened with the release...
View Article3 Campaigns That Set the Highest Bar for Craft at This Year’s Cannes Lions
CANNES, France--Three craft-centric Grand Prix awards were handed out this evening at the Cannes Lions festival reflecting excellence in digital, film and overall industry work. The latter category,...
View ArticleThese Ad Execs Use Cannes to Solve Some of Their Most Pressing Creative...
CANNES, France--From combating toxic masculinity with a body spray, to a powerful and moving Powerade campaign, to a celebrity-packed PSA about plastic straws, our 2018 Creative 100 honorees are...
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