Instagram Is Letting People Know When Their Friends Are Available to Chat on...
The corporate synergy between Facebook Messenger and Instagram keeps coming, as the latter introduced a feature that has been available on the former for quite some time. Instagram announced in a blog...
View ArticleLinkedIn Beefed Up Its Messaging Features
LinkedIn added several new features to its messaging Thursday. Director of product, messenger and groups Chris Szeto provided details on all of the updates in a blog post. Users now have more...
View ArticleChatbooks’ Snarky Parenting Videos Are Viral Gold, But Fans Said Something...
Move over, Real Mom. It's time to make room for Real Dad. Until now, the witty videos for Chatbooks, a subscription photo book service, have featured a character dubbed "Real Mom" front and center as...
View ArticleThe 15 Best Branded Stunts and Activations of 2018 (So Far)
This year's abundance of branded stunts and activations may make it feel like a recent trend, but the tactic has been a marketing staple since the 1800s. One of the first stunts of this kind to enjoy...
View ArticlePaid Social: The New Focus Group for Brands?
Most marketers know this: What you say your brand is does not a brand make in your customers' eyes. Your brand is the perception your audience holds of you. It can mean different things to different...
View ArticleHow Brands Can Use Research to Hone a Design or Logo
The role of research in the logo design process can be a contentious issue. At its best, research reveals customers' broader relationship with the brand, its strengths and gaps, possibilities and...
View ArticleLinkedIn: Here’s How to Save a Post as a Draft
LinkedIn now allows users to save an unfinished post as a draft and come back and finish it later on. Our guide will show you how this works. Note: These screenshots were captured in the LinkedIn...
View ArticleVersace’s New Ad Record May Not Be Real, But These Five Are
With 54 models of various genders and ethnicities lined up next to each other, including well-known stars like the Hadid sisters, Versace is claiming that it is the longest-ever image used in an ad....
View ArticleApple Agency TBWA\Media Arts Lab Welcomes New Managing Director in Los Angeles
TBWA\Media Arts Lab, TBWA's dedicated Apple agency, has hired Julian Cheevers as managing director for its Los Angeles office. In the role, Cheevers will oversee Los Angeles office operations,...
View ArticleDark Political Ad Suggests Russians, Neo-Nazis and Billionaires Are the Only...
Americans may claim to hate political ads (especially negative ones), but repeated surveys show that they work. Just ask Donald Trump and Facebook, which reportedly used the president's 2016 campaign...
View ArticleHere Are Our 10 Favorite TV-Themed Comic-Con 2018 Activations
Comic-Con 2018 is underway in San Diego, as hundreds of entertainment brands converge on and near the San Diego Convention Center in an effort to woo attendees. The event has become an essential stop...
View ArticleOkCupid CMO Says Its ‘DTF’ Campaign Boosted Buzz 50%, But Isn’t Welcome...
In the crowded category of dating apps, OkCupid has rarely been one of the most high-profile options, but its recent "DTF" campaign seems to be working at changing that. Created by Wieden + Kennedy New...
View ArticleInstagram’s Hippest Grandma Lives Large in a New Campaign for an Investing App
She's not your typical Instagram influencer, but 90-year-old Baddie Winkle might just be the most badass. Now, with her 3.7 million followers and penchant for posing in colorful swimsuits and lingerie,...
View ArticleDove Finds a Perfect Partner for Its Self-Esteem Message in Cartoon Network’s...
Since 2004 Dove has worked diligently to reframe how young people view and accept their bodies via the Dove Self-Esteem Project. It was designed in response to studies that found over half of young...
View ArticleGoodby Silverstein & Partners Snags Back Agency Alum to Lead Innovation
Goodby Silverstein & Partners has hired back agency alum and star creative Adam Reeves as director of innovation. Reeves had served as a creative director at the Omnicom-owned shop from 2012 to...
View ArticleChildren’s Playtime Is More Structured Than Ever, and One Brand Wants to Help...
For many children of the 1980s and earlier, unstructured free time was often the norm. Outside of sports and a few other after-school activities, these latchkey kids were frequently left to their own...
View ArticleWhy User Experience Design Is So Hard for Brands to Get Right
At Nike's new concept store in West Los Angeles, the digital and the physical converge. Nike by Melrose's 4,557 square feet of retail space is designed to create an experience that blends mobile app...
View ArticleInfographic: Has Mar Tech Paid Off for Marketers?
Marketing technology is increasingly enabling marketers to be more strategic and direct their investments more effectively. But marketers also face challenges as they implement new strategies and...
View Article5 Ways to Humanize Platforms and Develop a Deeper Connection With Consumers
Building an ecosystem that supports connected experiences is technologically complex and strategically multifaceted--but, ultimately, it's about fostering human connections. By adopting a...
View ArticleHow Brands Are Making Pop-Ups Shops More Interactive and Instagrammable Than...
From Taco Bell's movie theater to Poo-Pourri's "Poop-Up" shop featuring a toilet bowl ball pit, the concept of pop-up shops has morphed from an experimental exercise to a bona fide experiential brand...
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