Gen Z’s Passion for Sustainable Products Is Fueling the Shift Toward Streetwear
As Gen Z defines the types of products that resonate with them, brands like Allbirds and S'well have stood out for their sustainable sneakers and water bottles. Those products partially derive their...
View ArticleHow Should Businesses Cope With Social Media Churn?
One of the biggest challenges facing businesses on social media today is growing their audiences. According to a report by The Manifest, building their follower and influencer bases is one of the top...
View ArticleDDB Interns Are Changing Up San Francisco Street Names by Adding Two Letters
Modern San Francisco may be known as a hub of progressive thought (the city has, since 1975, had a Commission on the Status of Women solely dedicated to advocating for gender balance), but that doesn't...
View ArticleHouse Hunters Are an Odd Breed, But New Realtor Spots Promise Not to Judge
If there's one thing Netflix's Santa Clarita Diet has taught us, it's that Realtors (not to be confused with real-a-tors) can roll with just about any situation. While for most that probably doesn't...
View ArticleOMG, Can P&G Literally Trademark LOL? WTF!
TIL that P&G, the biggest name in CPG, filed a request with the United States Patent and Trademark Office to register LOL as a protected TM. OK, that was confusing AF ... so let's step back a...
View Article3 Ways Facebook’s Updated Pixel Helps Your Business Grow
Facebook's recent announcement of its advancement in pixel improvements is making waves in the sphere of online advertising. While the social network already boasts unparalleled trackability within a...
View ArticleHow the Cooper Hewitt Museum and R/GA Are Showing the Evolution of Technology...
On a weekday afternoon this spring, Bob Greenberg stopped in front of a bright red Ducati that he'd recently bought. It was a four-cylinder, with a top speed of 200 mph. Made of titanium and carbon...
View ArticleThe Smithsonian Is Bringing Its Burning Man Exhibit to Snapchat With An...
At the end of every summer, people from around the world create a temporary city in the Nevada desert--to make things, to burn things, to dress with elaborate costumes and to live for a week with a...
View ArticleOn the Road to Brandweek: Casper CMO Jeff Brooks Discusses Expanding Product...
Casper is getting into all things bedroom decor. After seriously disrupting the mattress category four years ago, the company is looking to add to its offerings as it continues to innovate around...
View ArticleHow Warner Bros. Used Facebook and Instagram to Strategically Market Crazy...
Crazy Rich Asians reigned supreme at the box office for the second weekend in a row. It raked in another $25 million for Warner Bros., bringing its total box office to $76.8 million, according to...
View ArticleSerena Williams’‘Voice of Belief’ Sets the Tone in Poignant Nike U.S. Open Ad
Nike shows the "Voice of Belief" that has allowed Serena Williams to carry on in the face of adversity in a powerful new "Just Do It" ad. Serena Williams returns to the U.S. Open this week during a...
View ArticleYouTube Just Made It Easier for People to See Just How Long They’re Watching...
YouTube announced Monday that it consolidated all of its tools that enable people to control and monitor their usage of the video site in a single location. The video site's parent company initially...
View ArticleEsurance Upgraded Monday in 10 Cities, Offering Puppy Playtime and Better DMV...
Following up its campaign featuring Dennis Quaid (who, for some reason, kind of looks like Harrison Ford), Esurance is taking its new "Surprisingly Painless" tagline to heart with a 10 city activation...
View ArticleWhy Eat Healthy? This Charming French Ad Slowly Reveals One Girl’s Very...
This 90-second commercial touting a new loyalty card from French grocery chain Intermarch? might just satisfy your appetite for sweet storytelling. Using the card, shoppers can earn discounts when they...
View ArticleTop Facebook Communications Exec Rachel Whetstone Is Netflix-Bound
Facebook vice president of communications Rachel Whetstone is leaving the social network to join Netflix as chief communications officer. Whetstone left Uber in July 2017 to become vp of communications...
View ArticleSnapchat’s Latest Ecommerce Play Sells Out Again—This Time With Adidas
Snapchat looks like it's turning into a sneakerhead's new favorite ecommerce store. The company partnered with Adidas and Darkstore to pre-release a new style of the Falcon W shoe on Aug. 21. However,...
View Article5 Tips for Winning Over Social Media Clients
Few industries are more competitive at the moment than social media marketing. Agencies are popping up left and right, and it's often difficult for newer ones to generate enough business to keep the...
View Article’90s Kids Can Soon Stream Their Favorite Nickelodeon Shows for $5.99 a Month
Your favorite Nickelodeon childhood shows from the '90s will soon be streamable. Video aggregation platform VRV is partnering with Nickelodeon to put a rotation of popular '90s shows on the platform...
View ArticleFormer Facebook Claimant Paul Ceglia Is Fighting Extradition From Ecuador
Just when you think you've seen the last of self-proclaimed Facebook co-founder Paul Ceglia, he turned up in Ecuador. Ceglia filed an ill-fated lawsuit against Facebook and its founder and CEO, Mark...
View ArticleThe Influencer Marketing Sector Reacts to Instagram’s New ‘About This...
Instagram announced three updates today aimed at boosting user safety, authenticity and transparency. The Facebook-owned app revealed an About This Account feature, a revamped verification application...
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