The IAB wants to help clarify all of the nitty-gritty ad-tech terms. The IAB Tech Lab is rolling out a set of terms as a way of unifying the data nomenclature used across the industry when reporting the results of digital campaigns. The initiative, called OpenData 1.0, is meant to create uniform guidelines to help...
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IAB Tech Lab Is Rolling Out Industrywide Guidelines for Labeling Ad-Tech Reports
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Here’s Why TLC Is Reviving Trading Spaces a Decade After It Went Off the Air
TV revivals aren't just restricted to scripted series like The X-Files and Will & Grace. TLC is bringing back one of its most popular shows ever, Trading Spaces, a decade after the series, which helped kick off TV's home renovation and design craze, went off the air. While TLC had talked about a revival in...
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YouTube’s Logan Paul Projects Are On Hold ‘Indefinitely,’ But Execs Aren’t Cutting Ties With Him
YouTube executives further explained their decision to distance themselves--but not cut ties with--one of its biggest stars, Logan Paul, following the widespread criticism after he uploaded a voyeuristic video of a dead body hanging from a tree in Japan's "suicide forest." Three days ago, YouTube announced that it had dropped Paul from its Google Preferred...
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Hulu Snaps Up Streaming Rights to ER—As Well As George Clooney’s Next TV Series, Catch-22
Hulu continued its dual approach of bulking up both its original and acquired series slates by announcing two big coups today: The company has landed exclusive streaming rights to the hit medical series ER--which turned George Clooney into a megastar two decades ago--and has also snapped up Clooney's next show, a limited series adaptation of...
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The Handmaid’s Tale Will Avoid the Season 2 Slumps Of Other Freshman Hits By Changing ‘Nothing’
When a show is as big as of a commercial and critical hit out of the gate as The Handmaid's Tale was last year--the Emmy- and Golden Globe-winning drama was also one of Hulu's most-viewed shows in 2017--it sometimes goes off course in Season 2 as its creators try to lean into the hype. But...
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Streaming Service Crackle Will Rebrand As Sony Crackle This Spring
Sony's free, ad-supported streaming service Crackle will rebrand as Sony Crackle this spring, the outlet announced at the Television Critics Association's winter press tour. The new name will allow Crackle--make that Sony Crackle-- "to lean into the power of what Sony stands for," Eric Berger, GM for Crackle and evp and chief digital officer for...
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Adweek’s Arc Awards: Recognizing the Best Brand Storytelling of 2017
January is an interesting month for storytelling. At the outset you have the recently concluded Consumer Electronics Show in Las Vegas. This annual behemoth of a conference has traditionally focused on products and gadgetry. Notably, as computing power steadily increases and the promise of 5G connectivity floats tantalizingly on the horizon, brands will increasingly have...
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Infographic: How Consumers Perceive and Respond to LGBTQ-Themed Ads
There's a fine line between authentic representation and exploiting a minority group, and many brands steer away from that space entirely. Others fear they'll lose customers by getting into "political territory." However, the times, they are a-changin', and consumers are making it known: The public is more than ready for LGBTQ representation in their ads,...
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Why Eliminating Net Neutrality Is Bad for Women
The FCC's recent vote to eliminate net neutrality stands to impact some of the country's most enterprising innovators. It's a shortsighted action likely to result in unintended consequences for many individuals and businesses. One industry certain to feel the effects is online marketing. Consider specifically influencer marketing, a field comprised mainly of small businesses which...
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As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding
Sound is a powerful tool that can trigger specific memories or emotions. It's a staple for marketers who have used jingles (think, "I'm a Toys R Us Kid") to connect emotionally with consumers, whether on TV or radio. But as technology like Amazon's Echo or the Google Home Assistant become more embedded in our daily...
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Where Is the Line Between Creepy and Creative in Advertising?
In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last year that most Americans determine their online privacy rights case by case, with 47 percent saying they're comfortable with retailers tracking their purchases...
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Girls Trip’s Tiffany Haddish Will Star in Groupon’s Super Bowl Commercial
Last summer, while promoting Girls Trip, comedian Tiffany Haddish appeared on Jimmy Kimmel Live. She told a delightful story about taking Jada Pinkett Smith and Will Smith on a Cajun swamp tour with a deal she had purchased on Groupon. Now, Haddish has been named as Groupon's new spokeswoman, and as part of that deal,...
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Influencer Marketing in 2018: Becoming an Efficient Marketplace
Influencer marketing has expanded exponentially over the past two years. We've seen the industry go from a rising marketing tactic to an essential part of most marketing budgets. Brands and marketers have recently grasped how Influencer marketing is helping their bottom line and continuing to implement additional campaigns. In fact, Activate by Bloglovin's research has...
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SNL’s My Drunk Boyfriend Is the Sloppy A.I. You Never Knew You Needed
If you thought Sophia the Robot was creepy, check out Saturday Night Live's My Drunk Boyfriend--a life-size doll whose artificial intelligence has mastered the art of having no intelligence at all. The parody infomercial from this weekend's SNL pitched My Drunk Boyfriend as the perfect facsimile of your real boyfriend--which is great for when he's...
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Tired of H&M’s Gendered Kids’ Clothes, These Moms Made the Ads They Wanted to See
We like it when people get sick of waiting for change to happen, because then, they often make the change themselves. This is the case for Torny Hesle and Ingrid Lea, a pair of Norwegian mothers who work as creatives at The Oslo Company. Fed up with the subtle stereotypes constantly being imposed upon their...
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Why the Weight-Loss Industry Is Starting to Use More Male Celebs as Spokespeople
Diets: They're not just for gals anymore! And by the way, it's not a diet. It's a lifestyle. There are major changes afoot in the weight-loss industry, with many marketers focusing on health and wellness, rather than calories, scales, inches and tape measures. And two powerful brands, Atkins and Weight Watchers, have recently taken the...
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Meet the Woman Behind Some of the Most Recognizable Brand Typefaces
While art and writing go hand in hand, they're typically thought of separately in the advertising industry. Agencies have copywriters, and they have designers; those roles rarely cross. But that's not the case in Nadine Chahine's world. The U.K. type director at Monotype beautifully combines words and designs to deliver some of the most identifiable...
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This Agency Puts Storytelling First to Connect Brands and Consumers in a Mobile World
When Day One opened its doors in March 2014, its main mission was to "stop the world in its tracks with stories that connect," according to agency CEO Josh Rosenberg. That's happening more and more on mobile for a lot of brands, including some of Day One's clients: American Express, Chipotle, Nike and Victoria's Secret....
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How WWE Raw Turned the Brand Into a Global Entertainment Company
For Dwayne "The Rock" Johnson and John Cena, becoming a cultural icon began on WWE Monday Night Raw. It's the longest-running weekly episodic program in TV history, and will celebrate its 25th anniversary live from New York on Jan. 22. Raw consistently ranks as the top cable entertainment show on Monday nights, and is one...
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How Sweet’N Low Taught Americans to Say No to Sugar
Louis Armstrong had two great loves in life--music, of course, and eating. The legendary trumpet player "ate just like a dog," he once said. Armstrong adored soul food and Chinese food, scarfing down so much of both that he'd also swallow antacids and laxatives in an attempt to keep his weight in check. In 1968,...
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