Look Out, Trade Shows, Here Comes the Anti-Swag Swag Bag
Like many entrepreneurial professionals, Lynne Lambert sees a lot of swag in her business travels, and also like many professionals, she has to make a tough call about the swag bags she's found herself...
View ArticleGucci’s ’60s-Inspired Student Protest Ad Misses the Point About Why We’re All...
It doesn't take a lot for people to stop believing in their institutions. It doesn't take much to dampen our sense of injustice and the motivation to force change. If too many messages conflict, too...
View ArticleIf You Thought Voice Was Easy, Wait Until Devices Make Predictions
Voice technology was everywhere at CES this year (toilets included), in large part because it's an easy, natural interface. But it still requires input from consumers--which, at least in marketing...
View ArticleTwitter: Pokemon Was the Most-Mentioned Game Globally in 2017
Twitter took a look back at the video game-related content on its platform in 2017. In a blog post, Rishi Chadha, head of gaming content partnerships at Twitter, said more than 218 million tweets about...
View ArticleHow Brands Can Take Advantage of Instagram Stories
Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily users. Instagram Stories offer social marketers a great...
View ArticleNBC Olympics Weekend Ratings Declined From 2014
Saturday and Sunday were the two lowest-rated days for NBC's Pyeongchang Olympics coverage to date. Sunday's prime-time coverage of the 2018 Winter Games posted a Total Audience Delivery of 18.2...
View ArticleHow These 4 Brands Are Using Their Apps to Personalize Customer Experience
In mobile Darwinism, every app fights for a consumer's undivided attention and home screen, but the reality is they tend to stick with their go-to apps. And in fact, social media platforms like...
View ArticleMarketers Need Structured Innovation to Achieve Real Progress
Innovation is a powerful force for business success, but big companies can sometimes be too slow to adapt. Corporate red tape, endless rounds of approvals and a general fear of failure foster cultures...
View ArticleSerta Expands Your Comfort Zone in Amusing Ads From Leo Burnett
In Leo Burnett's first TV ad for Serta, we meet Rick Blomquist, a dude who likes to take life easy. Very easy. He starts his day with a comfortable breakfast of oatmeal and hard-boiled eggs, then...
View ArticleIn India, Tinder Unleashes a Bollywood-Inspired Appeal for Epic Adventure
An epic love story! Who doesn't want one? Bollywood's been selling them to us for years, so it's apt that the music-infused film industry is where Tinder India gleans inspiration for its latest work....
View ArticleEditor’s Letter: Adweek Unveils Its First-Ever Advisory Board
It should come as no surprise that covering media and marketing in this era of universal transformation is no small endeavor. Change arrives at a breakneck pace and leaves disruption, broken business...
View ArticleAI’s Hidden Patterns Transform Content, Marketing and Advertising on Facebook
Artificial intelligence finds and identifies the best parts about human behavior. It matches our desires with the exact information, product or service we need, at the right time. It is increasingly...
View ArticleFacebook Messenger: Here’s How to Change Your Story’s Privacy Setting
Did you know that you can choose which users are allowed to see your Story posts on Facebook and Facebook Messenger? Our guide will show you how to change your Story's privacy setting within the...
View ArticleFox News to Launch Ad-Free Streaming Service Aimed at ‘Superfans’
Add Fox News Channel to the growing list of TV outlets preparing to roll out a direct-to-consumer streaming service within the next year. Fox News announced this morning that it will launch Fox Nation,...
View ArticleThis Agency Thinks Advertisers Should Put Their Money Where Their Ears Are
Every podcast fanatic's favorite host probably reads an ad for Sleep Number, MVMT Watches or Harry's at least once per episode--and that's because of Ad Results Media, which claims to be the world's...
View ArticleMobile Is Changing How Fans Are Watching Sports. Here’s How Verizon Is...
Live sports has been the bedrock of linear television in the digital era. As everything else in entertainment has been disrupted and disintermediated, broadcast and cable networks have paid dearly to...
View ArticleHornbach Made a Fancy Chair You Don’t Just Assemble but Actually Have to Build
Hornbach, dude. We love it when it's serious, but when it's weird, it can't be beat. The European DIY brand that once gave us the man who feels his house's pain has returned, this time in collaboration...
View ArticleWhy Social Media and YouTube Creators Want More Diverse, Authentic Content
There is a strange thing happening with content creation on the internet. From giants like YouTube, Facebook and Twitter to the social media flavor of the moment, content creators are maturing and...
View ArticleMedia Buyers and Brand Executives Are Optimistic About Twitter’s 2018 Focus
Twitter has problems. Hoaxes run rampant, bots spread propaganda, and then there are the Nazis. On the business end, the platform experienced a significant user growth jump before plummeting back to...
View ArticleRyan Reynolds Now Owns Aviation Gin, Because ‘It’s the Best Damn Gin on the...
Ryan Reynolds is the latest celebrity to get into the alcohol business. The Deadpool star has purchased an ownership interest in Portland, Ore.-based Aviation Gin. Reynolds will now be the face of the...
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