How Audience Targeting Is Changing in the Age of Digital Transformation
The advertising industry is notoriously fickle. Cast your mind back to the 1950s when large companies with larger budgets would broadcast messages to consumers, telling them what they needed. From...
View Article2-Page Ad in The New York Times Calls Out NRA-Backed Members of Congress
Two gun control groups, Everytown for Gun Safety and Moms Demand Action for Gun Sense in America, have taken out a two-page ad in today's The New York Times listing members of Congress who have...
View ArticleWhy the GDPR Is Actually a Good Thing for Brands
In less than four months, the European Union data regulator will begin enforcing the EU General Data Protection Regulation (GDPR) to strengthen the security and protection of EU residents' personal...
View ArticleAfter One Year, Lara Cohen Returns to Twitter
One year ago Thursday, Twitter head of entertainment talent and lifestyle partnerships Lara Cohen announced that she was leaving the social network. Starting next Monday, she's back, in a new role. In...
View ArticleFacebook Just Announced Another Music Licensing Deal
Facebook followed up on the music-licensing deals it announced last month by reaching an agreement for its first "multi-territorial" music license with online licensing processing and licensing...
View ArticleNielsen Social Content Ratings, Week of Feb. 12: NBA All-Star Game, Olympics...
The 2018 National Basketball Association All-Star Game and the 2018 Winter Olympic Games dominated Facebook, Twitter and Instagram during the week of Feb. 12, according to the Nielsen Social Content...
View Article2 Chainz Hypes Major League Soccer in Debut Campaign From The Fader’s...
In case you weren't aware, Major League Soccer, America's fifth major sport, returns on March 3. More importantly, 2 Chainz will be there. In the new broadcast spot "Our Soccer" airing in the U.S. and...
View ArticleAMC’s Chief on Creating a Walking Dead Universe and Why Better Call Saul Is...
Sunday will see the return of TV's No. 1 show among adults 18-49, and no, we're not talking about Game of Thrones, The Big Bang Theory, This Is Us or Sunday Night Football. Once again, the top series...
View ArticleWhy Facebook Messenger Will Dominate 2018
When Facebook released Messenger in 2011, most people weren't aware of the capabilities and benefits it would eventually have. Fast-forward to 2017: There are more than 1.3 billion users and 60 million...
View ArticleSnapchat’s Ecommerce Strategy Hit a New High When It Sold Out the New Air...
Snapchat's latest viral filter didn't include a puppy face or a dancing hot dog. Instead, it focused on a life-size Michael Jordan augmented-reality filter promoting the new, unreleased Air Jordan III...
View ArticleFacebook Messenger: Here’s How to Delete or Archive a Conversation
Did you know that Facebook Messenger allows you to archive or delete your conversations when you're done with them? Our guide will show you how this is done. Note: These screenshots were captured in...
View ArticleTwitter Is Taking Steps to Reduce the Effectiveness of Bots
Developers of bots that enable simultaneous tweets, retweets, likes or follows will have to go back to the drawing board before March 23. Twitter announced last month that it would be "limiting the...
View ArticleThis Incredible Instagram Account Shows What Life Is Like as a Visually...
You may have imagined what it would be like to be an Olympic athlete, maybe you're into skiing so you've imagined skiing down steep mountains with sharp curves at incredibly fast speeds. But have you...
View ArticleThe Chemical Brothers Entice Music-Lovers to Spiral Down the Rabbit Hole in...
It's the age-old hippie debate: Do we follow the rabbit down the hole? In an energetic new ad from agency VCCP, London's O2 arena entices hipsters to get out of their flats, as the Brits say, and take...
View ArticleTo Avoid Angering Olympics Viewers, NBC Won’t Air A.P. Bio Until After the...
During its many years broadcasting the Olympics, NBC has learned the hard way what its viewers will and won't tolerate when it comes to offering sneak previews of its entertainment shows during...
View ArticleAward Shows and Cable News Fueled a 7.1% Increase in January’s National TV Ad...
Linear ratings have continued to fall this season, but ad revenue is on the rise. The national TV advertising spend in January increased 7.1 percent year over year, according to new data from Standard...
View Article4 Industries That Will Dominate Social Media in 2018
Once seen as purely a tool for entertainment, social media has become an indispensable marketing tool for many industries over the past few years, rivaled only by word of mouth. According to a...
View ArticleA Major Bank and 3 Car Rental Companies Cut Ties With the NRA
In the aftermath of last week's mass shooting at Marjory Stoneman Douglas High School in Parkland, Fla., dozens of groups and organizations have stood up against the National Rifle Association, calling...
View ArticleBusinesses Can Now Respond to Twitter DMs 5 Times Within 24 Hours
Twitter announced a new feature aimed at ensuring that businesses can respond to direct messages during periods of high volume. Developer advocate Jon Cipriano introduced adaptive rate limits in a blog...
View ArticleMobile Shopping Is on the Rise, But Remains Split Between the Mobile Web and...
Mobile's influence on shopping behavior has been on the rise since the advent of the smartphone, but recent data indicates consumers are becoming more comfortable finalizing transactions on their...
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