Report Alleges Johnson & Johnson Withheld Information About Trace Amounts of...
A report today released by Reuters suggests that Johnson & Johnson knew about trace amounts of asbestos in its baby powder product as early as 1971. In the wake of this report, J&J shares...
View ArticleConservative Magazine The Weekly Standard Is Shutting Down
The Weekly Standard is shutting down after 23 years in circulation, the publication's parent company announced today. The conservative magazine founded in 1995 by political writers Bill Kristol and...
View ArticleThe 15 Best Marketing Stunts, Activations and Odd Creations of 2018
The irony of modern advertising is that many of its best creations can barely even be considered ads. Whether they're experiences, inventions, pranks, or simply ideas that defy terminology, these...
View ArticleQuestions That Can Help Brands Refocus Their Content Strategies
Marketers have long imagined their buyer journeys in the shape of a funnel, one that starts at the top with awareness, narrows through the phases of engagement and influence and ultimately culminates...
View ArticleNBCUniversal Taps Verizon’s Visible as Sole Sponsor of Its New Snapchat...
For the first time, NBCUniversal is going all-in with a single sponsor for one of its Snapchat original scripted series. NBCU has partnered with Visible, the Verizon-owned budget wireless service...
View ArticleDeutsch Names New Chief Creative Officer for Los Angeles Office
Deutsch named a chief creative officer for its Los Angeles office today. The agency promoted Brett Craig to partner, CCO for that office, following nearly seven years with the agency. Craig joins a Los...
View ArticleNearly 500,000 People Are Livestreaming on Twitch Every Day
Livestreaming platform Twitch will end 2018 with more than 456,000 partner and affiliate streamers able to generate revenue, up over 86 percent from some 245,000 at the end of 2017. Twitch said over...
View ArticleFacebook Audience Network Joined Google’s Open Bidding Program
Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move,...
View ArticleVideo: Adweek Mashes Up the Best Ads of 2018
We're nearing the end of 2018, and thousands if not millions of ads have crossed your eyes over the past 12 months. Most were forgettable, but some had big impacts on our conversations and even our...
View ArticlePostmates Is Getting Ready to Roll Out Autonomous Delivery Robots
The on-demand delivery company Postmates is ready to move beyond bicycles, motorcycle and cars and into the realm of self-driving robots. On Thursday, the company debuted its own robot that it hopes...
View ArticleM&Ms Announces It Will Return to the Super Bowl With a Humorous 30-Second Spot
M&M's is back in the game. The Mars candy brand announced it will run a 30-second spot during the first quarter of the Big Game, held this year on Feb. 3. Fans will see the spot air during the...
View ArticleYouTube: Here’s How to Add a Lens to a Stories Post
YouTube recently expanded the availability of its YouTube Stories feature to all eligible creators with more than 10,000 subscribers. The feature allows users to share photos and videos on their...
View ArticleBrands Continue to Struggle Despite Seemingly Endless Data Sets
Sometimes it's hard to see the proverbial forest through the trees. So it is with data, which is easily the most [ab]used word and topic in marketing and media circles today. It is definitely a dense...
View ArticlePopeyes Is Offering ‘Emotional Support Chicken’ to Help Comfort Holiday...
There have been a lot of questions in the news lately about emotional support animals being allowed on flights. Should they be limited to certain breeds? Should they be certified? But no one has...
View ArticleNew Study Finds That a Free Trial to a Streaming Service Leads to Higher...
As the new year creeps closer, a number of OTT services are expected to flood the market. But as these SVODs come online, how will they attract new users? New research shows that letting viewers have a...
View ArticleHow Brands Can Break Through the Noise and Actively Engage With Consumers
We are living in an era of content overload. American adults spend nearly half of their day--over 11 hours--interacting with media content in some form or fashion, whether that's scrolling on mobile...
View ArticleAT&T Will Become the First Carrier to Roll Out Mobile 5G
AT&T is firing up its mobile 5G network in parts of a dozen U.S. cities this week, making it the first carrier to do so. But as with many firsts in the early stages of the 5G arms race, the...
View ArticleKroger Launches an Autonomous Grocery Delivery Service in Arizona
In a year that has likely seen more grocery delivery pilots than any other, retailer Kroger is closing out 2018 with the debut of its unmanned delivery service--which it says is the world's first--in...
View ArticleReebok Is Seeking a New Global Creative Agency of Record
Reebok has launched a global creative agency review in its latest effort to shake up its marketing around the world. The company will end its relationship with Venables Bell & Partners, which has...
View ArticleDentsu Aegis Network Acquires Digital Marketing and Commerce Agency Digital...
Dentsu Aegis Network has acquired digital marketing and commerce agency Digital Evolution Group (DEG). DEG will partner with Isobar to become DEG, Linked by Isobar. The new offering is designed to help...
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