Production Company Tool Moves Closer to Agency Territory, Signing Creative...
Creative production company Tool of North America is enhancing its creative capabilities by expanding its roster beyond directors and artists to include creative directors and strategists. "Every year,...
View ArticleWorkplace by Facebook Has a New Leader: Karandeep Anand, From Facebook...
Karandeep Anand is shifting from head of product at ecommerce section Facebook Marketplace to head of its Workplace by Facebook enterprise solution for organizations. Facebook vice president Julien...
View ArticleFacebook Expands Partnership With DoubleVerify for Viewability and Fraud...
Facebook and DoubleVerify have announced an expansion of their partnership, a development that will provide advertisers with fraud and viewability measurement across Facebook Stories' video inventory....
View ArticleEstablishing Consumer Trust Should Be a Priority for Brands This Holiday Season
It's been a tough couple of years for trust across the globe. Trust in government, nonprofits, executive leadership, media and brands is at an all-time low, with some researchers calling it an outright...
View ArticleYouTube: Here’s How to Add Text to a Stories Post
YouTube recently expanded the availability of its Stories feature, which allows users to share photos and videos to their channels that will be available to view in the YouTube mobile application for...
View ArticleBehr’s ASMR Video Introduces You to the Soothing Sounds of Painting
Who knew paint could sound so good? Behr did. The paint manufacturer is hopping on board the ASMR train, releasing a nearly five-minute-long video filled with all the satisfying sounds associated with...
View ArticleMacaulay Culkin Is Home Alone Again at Age 38 in Google’s Update to the...
Oh no, someone left Kevin McCallister home alone once again! But wait, that's not all too alarming, given that actor Macaulay Culkin is now 38 years old. In Google's homage to and update of 1990's Home...
View ArticleSteen Strand Will Lead SnapLab, the Group Behind Spectacles, Starting in...
The SnapLab group at Snap Inc., which is behind its Spectacles camera sunglasses, will be under new leadership starting in February. Vice president of hardware Sahil Sharma had been leading SnapLab...
View ArticleLessons Marketers Can Learn From 2018’s Many Rebrands
While it's hard to pick just one trend that defined 2018, the year has been rife with companies relying on social media to help them launch disruptive campaigns and build a new brand image. Whether a...
View ArticleA New Kind of Toy Store Arrives in New York From BuzzFeed’s Chief of Commerce
Traditional retail is out and experiential retail that's fun and Instagramable is in. Camp, a new 10,000-square-foot toy store in New York, is not only selling toys, it also has workshops, in-store...
View ArticleAppsFlyer Sees Global App Install Spend Reaching $64 Billion in 2020
Mobile attribution and data analytics company AppsFlyer released its Global App Market Forecasts report, which provided predictions related to application install advertising spend and non-organic...
View Article9 Ways Advertising Can Take Advantage of Digital Growth in 2019
We're deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there's an app for everything and algorithms rule advertising even...
View ArticleWhat Will it Take for Advertisers to Back Away From Facebook?
The New York Times reported on Tuesday that Facebook gave its partners access to more personal information of its users than the company had previously disclosed, including friends' lists, contact...
View ArticleFacebook and Twitter Took Down Pages and Accounts in Bangladesh
Social networks turned their attention to Bangladesh this week, as both Facebook and Twitter announced the removal of pages and accounts engaging in what both companies called coordinated behavior in...
View Article2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can...
Skyrocketing growth of streaming audiences has spurred an insatiable desire for advertising on these platforms. Having spent most of the year on the front lines meeting with hundreds of local agencies...
View ArticleThe Bachelor Was Nielsen Social Content Ratings’ Most Social TV Show of 2018
ABC reality competition juggernaut The Bachelor was the most social television series in 2018 in terms of average interactions per episode on Facebook and Twitter, according to the year-end wrap-up...
View ArticleWhat Marketers Can Learn From Blippar’s Dissolution
It was with some surprise that we learned of the insolvency of Blippar, a much-heralded startup whose primary idea was to use mobile phone augmented reality to bring objects and physical advertising to...
View ArticleAgency Holiday Cards 2018: Inventive and Creative Send-Offs to the Year, Part 2
The submissions keep coming in, so we're going to keep highlighting the most interesting holiday cards of 2018. You can find the rest of the roundup here. Stay tuned for part three. &Barr -- "40...
View ArticleIBM-Powered AI Platform Wants to Reinvent the Influencer Marketing Model
A new content marketing platform is tapping artificial intelligence to match brands with content creators--but it doesn't consider itself to be in the influencer business. Built on technology from IBM...
View Article20-Plus Brands Have Stopped Advertising on Tucker Carlson Tonight After...
Samsung, SodaStream, Pfizer's Robitussin, Jaguar-Land Rover, TD Ameritrade, and SanDisk are among at least 20 brands that have either fully stopped or temporarily suspended advertising on Fox News' 8...
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