J&J Moves to Cut Costs By Consolidating Creative Work With Dedicated Omnicom,...
Johnson & Johnson, one of advertising's biggest spenders, has consolidated and streamlined its creative business with two dedicated teams of WPP and Omnicom agencies. This follows a closed review...
View ArticleWhy Freddie Highmore Initially Turned Down The Good Doctor, And What’s Ahead...
There are many reasons that The Good Doctor became this year's breakout freshman drama, as detailed in this week's cover story. But showrunner and executive producer David Shore says the real secret of...
View ArticleThis SFW Striptease Doesn’t Have a Happy Ending for Anyone Involved
His ex-girlfriend doesn't know he shared this! Lovers of revenge porn will thrill at the sight of this video on the actual porn site YouPorn, a 2:30 ideal of the genre--somebody else's hot ex awkwardly...
View Article3 Rules for Speaking With Consumers on Social Media, Not at Them
We know that conversation is a lost art. And regardless of whether consumers' attention spans are in fact shorter than that of a goldfish, we know they are pretty damn short. Consumers use a variety of...
View ArticleIt’s Time to Break the Negative Stigma Around Vulnerability
Given its antiquated meaning, being vulnerable is seen as a sign of weakness. And yet, as I've worked closely with female brands through the past year, I've found myself being inspired by their...
View ArticleThe Facebook Community Boost Tour Kicked Off in St. Louis
The first Facebook Community Boost event kicked off in St. Louis Monday, and the social network announced eight more upcoming stops on the tour. Facebook Community Boost was unveiled last November as a...
View ArticleHeineken Says It ‘Missed the Mark’ With Ad That Chance the Rapper Called Racist
Heineken USA has pulled a Publicis campaign themed "Sometimes, lighter is better" off its social channels after Chance the Rapper criticized one spot in the series as racist. The campaign featured four...
View ArticleLinkedIn: Here’s How to Change Who Can View Your Connections
By default, only your LinkedIn connections can view your complete list of connections on the platform. That being said, LinkedIn also gives you the option to hide your list of connections from other...
View ArticleBlockchain Can Spur an Advertising Revolution, Though Few Understand Its...
Let's start with a couple definitions. Blockchain is a technology that enables an anonymous, decentralized record of transactions. Imagine a public chain of information in which each link is a single...
View Article4 Things Agencies Should Know About Creating Successful AR Integrations
Over the past decade, our media has transformed, and with it, consumer habits. Generations Y and Z are more interested in marketing to each other than paying attention to traditional formats....
View ArticleTurner Sports Is Launching Pay-Per-Game Sports Streaming App Bleacher Report...
ESPN and CBS aren't the only big sports media companies with new OTT offerings this year. Turner Sports is joining the fray, launching its own direct-to-consumer live sports service, Bleacher Report...
View ArticleWant to Intern at Havas New York? Go Ahead and Text the CCO Directly
Harry Bernstein's phone will soon be buzzing like crazy. That's because the Havas New York chief creative officer is brazenly pasting the number on ads in New York City and on 14 college campuses...
View ArticleSocial Media Is Not a Customer Experience Solution
We've all been there, both in-store or on the phone, where the customer experience is so poor that you want to end your relationship with the brand instantaneously--right then and there. How many times...
View ArticleDunkin’ Donuts Trots Out Branded Running Shoes in Honor of the Boston Marathon
"America runs on Dunkin'" may be a decade-old hyperbolic slogan, but it's about to become quite literal--for a few thousand people, anyway. Dunkin' Donuts has joined the fray of brands branching out...
View ArticleBud Light Consolidates $279 Million Social Media and Creative Account with...
AB InBev is consolidating social media and creative duties for its top-selling Bud Light brand with Wieden+Kennedy. The agency's New York office has handled creative for Bud Light since July of 2015,...
View ArticleLinkedIn: Here’s How to Change Your Active Status
LinkedIn's Active Status feature allows users to see when their connections are actively on LinkedIn or available to contact on mobile. If you don't want your own active status to be displayed, our...
View ArticleHolding Companies Are in Flux, Which May Lead to Less Diverse Portfolios
What is a holding company, and where did they come from in the advertising space? I saw the development of holding companies firsthand as a young advertising executive working for Dancer Fitzgerald...
View ArticleFacebook Revamped Its Privacy Tools in Its Latest Move to Pacify Users
Facebook's efforts to save face after the Cambridge Analytica data scandal continued with Wednesday's announcement of a cleanup of its privacy tools. Vice president and chief privacy officer Erin Egan...
View ArticleRoseanne Has the Last Laugh, Drawing 18.2 Million Viewers in Its Return
If any network executives were still on the fence about the ratings potential of a well-timed revival, the gargantuan numbers from Roseanne's return on ABC last night should put the matter to rest. The...
View ArticleFormer PepsiCo Exec Brad Jakeman on What’s Driving So Many Kendall...
Brad Jakeman, senior advisor and consultant for PepsiCo and the former president of PepsiCo's Global Beverage Group, is no stranger to controversy as the head of the in-house creative group responsible...
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