TV’s Share of Ad Spend Expected to Continue Its Decline This Year
Cord-cutting and related trends are continuing to fuel a decline in TV ad spending. A new eMarketer forecast shows U.S. TV ad spend declining by half a percent in 2018 to $69.87 billion. This will...
View ArticleThe True Story Behind These Delightfully Infuriating Ads in New York City’s...
Frequent New York City subway riders might have seen these ads throughout the month of March. Created by international money transfer service TransferWise, the ads feature short limericks with a twist:...
View ArticleWeTransfer Explores Björk and Jesse Kanda’s Work in Debut of New Creative...
Musician/actress Bj?rk and director/visual artist Jesse Kanda take center stage in the first installment of a new four-part video series from cloud-based file-sharing service WeTransfer. Dubbed "Work...
View ArticleFacebook’s Ad Metrics Cleanup May Hurt Publishers, Brands in the Long Run
Facebook has a reputation crisis. Between the Cambridge Analytica scandal weakening users' already shaky trust, and Elon Musk pulling Tesla's and SpaceX's pages, the platform is grappling with a...
View ArticleHuge Promotes International President to Global CEO as Former Chief and...
Today, Interpublic Group's Huge announced the promotion of Michael Koziol to global CEO, effective immediately. The former international president replaces Aaron Shapiro, who co-founded and led the...
View ArticleXfinity’s Clever Prerolls Tell You How Much the Ensuing Videos Will Cost in...
A clever new preroll campaign from Xfinity looks to help YouTube viewers cut their data bills--by warning them about how much the ensuing videos will cost to watch in data charges on their smartphones....
View ArticleBrands Need to Embrace AI to Remain Relevant With Ever-Changing Consumers
At its peak in 2004, Blockbuster had over 9,000 stores in total. In 2011, the last store was bought by Dish Network, putting the neighborhood video rental company out of business. Redbox and, finally,...
View ArticleEquinox and Adobe Execs on the Future of Design and Creating the Best Brand...
Content is everything and everywhere, a sentiment that Equinox's director of digital design, Cecilia Farooqi, knows all too well. Farooqi is responsible for overseeing Equinox's digital experiences and...
View ArticleConsumers Yearn for Personalization at Events. Are Brands Taking the Hint?
With the 2018 event season in full swing, many marketers are in full sprint mode as they face the challenge of implementing the best strategies, campaigns and tactics they designed to turbo boost...
View ArticleESPN’s ‘This Is SportsCenter’ Is Back, and All but Unchanged, Post Wieden +...
Those who were wondering how the iconic "This Is SportsCenter" ad campaign might change or evolve after its longtime architect, Wieden + Kennedy New York, parted ways with ESPN last year, we now have...
View ArticleSnapchat Lays Off 100 From Advertising Division in Department Restructure
After cutting jobs for roughly 120 engineers earlier this month and 22 staffers across the company in January, Snapchat is downsizing its staff yet again--and its latest round of layoffs targeted its...
View ArticleGermany Made Some Bonkers Lotto Ads That Are Obsessed With Your Fingers
Lotto ads are a weird genre. They say as much about a culture and its dreams as they do about the agency making them. Leo Burnett Madrid's Spanish lottery ad from 2016 emphasized community over money,...
View ArticleWhat Nike’s Analytics Platform Buy Says About the Future of Brand-Consumer...
When Nike announced its acquisition of analytics platform Zodiac in March, it spoke in broad terms about its plans to build closer relationships with consumers. Nike and its agency of record declined...
View ArticleDoes Cambridge Analytica Herald the Rock-Bottom of Digital Dystopia?
Tell the truth: You're getting a bit bored of the Facebook/Cambridge Analytica story. You'd rather it was over and done with so you can stop feeling guilty or spooked (or both) every time you go on...
View ArticleBroadcast TV Needs to Utilize Big Data and Bond With Its Viewers Over Ads
Web browsers and mobile apps have been able to collect data for years--the proof is in the custom ads that pop out from the sidebars and banners, advertising everything from cheap flights to the...
View ArticleHenry Rollins and Mercedes Explore the Vulnerable Side of ‘Toughness’ in...
Warrior-poet Henry Rollins has long been known for both his tough, muscular facade and the emotionally complex creative soul within. Discovering fame as punk band Black Flag's frontman, Rollins has...
View ArticleHow to Avoid ‘Fake News’ Claims in Your Social Marketing
Many debates have been sparked about the effect of fake news on the 2016 U.S. election. While not every American voter was exposed to fake news, the misleading posts certainly made an impact. Political...
View ArticleBrands Need to Join the 21st Century and Tap Into Radio Advertising
If you put a bunch of advertisers in a room and asked them what they thought of traditional radio, they'd probably say it's "old school," "difficult to buy" and/or "on its way out." Although it is true...
View ArticleWPP’s Kinetic Introduces New Leadership Team as CEO Exits
WPP out-of-home (OOH) and experiential-focused agency Kinetic North America is reshaping its leadership team. With CEO David Krupp leaving at the end of the month to pursue an unspecified new role,...
View ArticleWhy Lucy Liu Is Helping LifeWTR Bring Art Back to Schools
If there had been no art classes at Stuyvesant High School, Lucy Liu might never have become the first female Dr. Watson on CBS's Sherlock Holmes drama, Elementary. She might never have been an actor...
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