Facebook Really Wants People to Use Stories
Facebook is testing out three ways to encourage users to embrace its Stories feature. The tweaks being experimented with are: Making "Your Story" the default option when users begin creating posts. If...
View ArticleDavid & Goliath Founder Talks Life After Hyundai’s Innocean Bought His Shop
Speaking to Adweek at the 4A's Accelerate conference in Miami, David & Goliath founder and chairman David Angelo discussed life at the creative shop after Innocean Worldwide, the Hyundai Motor...
View ArticleAs Broadcast Companies Like Sinclair Get Bigger, ‘We Keep Losing Editorial...
The corporate-mandated "fake stories" promo that recently aired across most of Sinclair Broadcasting's 193 stations has sparked a conversation about what an increasingly consolidated news media means...
View ArticleSapientRazorfish Exec Explains Why Publicis Is Pushing Toward Consulting Work
While introducing his "2020: Sprint to the Future" plan, Publicis Groupe CEO and chairman Arthur Sadoun explained one of the key areas for growth for the holding company will be in consulting work. The...
View ArticleApple’s Business Chat Is the Conversational Tool That Retail Needs
Back in 2016, Facebook painted a bright future for the potential of commerce chatbots on Messenger. The rollout, however, was less than stellar, and the hype around chatbots quieted down. But there was...
View ArticleOn the Adweek Podcast: #MeToo, Marketing and the Women Who Changed Advertising
The ad industry is unquestionably at a turning point, with the long-simmering pushback against widespread sexual harassment now at a full boil and women in the industry demanding better accountability...
View ArticleGizmodo Media Group’s CEO Is Stepping Down
The CEO of Gizmodo Media Group announced in a memo to staff today that he would be stepping down and leaving later this month with the parent company's "reluctant blessing." Raju Narisetti was named in...
View ArticleChairman of House Committee Looking Into Facebook Wants ‘Facts First,’ Not...
Rep. Greg Walden, chairman of the House Energy and Commerce Committee, called Facebook CEO Mark Zuckerberg "an incredible innovator." "He's changed the world," Walden said during a keynote discussion...
View ArticlePapa Murphy’s Sends $30 Million Creative Account to Mekanism
Take-and-bake pizza chain Papa Murphy's selected San Francisco-based agency Mekanism as its agency of record, following a review. Seattle-based agency Wongdoody formerly served as Papa Murphy's agency...
View ArticleThe Ad-Tech Industry’s Looming Shakeout Could Finally Happen
Every couple of years, marketing observers play a parlor game called "The Ad Tech Shakeout Cometh," in which they pontificate about the impending decimation of the ad-tech industry. The invisible hand...
View ArticleInfographic: What Consumers Expect of Brands When It Comes to Issues They...
Hed: Brand Purpose Dek: What Consumers Expect of Brands When It Comes to Issues They Care About. There's a good reason marketers and the C-suite alike continue to focus so determinedly on brand...
View ArticleHow Headspace Struck Content Gold With Soothing Animations, Voiced by Its...
Andy Puddicombe's voiceovers for Headspace, the guided meditation platform he cofounded eight years ago, aim to put users in a thoughtful, receptive state of mind. Last year, to make its programs more...
View Article4chan-Backed Slogan Finds Its Way Into Diapers Sold at Target
Target is investigating how laminated cards advocating for white supremacist groups ended up in boxes of diapers it sold. In a blog post, the Anti-Defamation League said it has received at least two...
View ArticleAs Corporate Agencies Clamp Down on Drinking, Mother NY Asks Job Seekers to...
For those who've gotten a memo at work telling them that office drinking is going the way of Don Draper, independent agency Mother New York has its own message: Maybe it's time for a new job....
View ArticleESPN+ to Debut With American Express Sponsorship
Additional programming from ESPN+ will be available to fans for free during an extended 30-day trial subscription for a week after it launches. American Express will be the official launch sponsor of...
View ArticleHow One Location-Based Data Firm Is Preparing for GDPR
With the European Union's General Data Protection Regulation (or GDPR) going into place on May 25, ad-tech companies are busily assembling teams to handle privacy and set up new processes to avoid...
View ArticleIn Industry First, UM Appoints Brand Safety Officer to Lead New Advertiser...
IPG Mediabrands' UM Worldwide is the first to appoint an executive to the 4A's Advertiser Protection Bureau, a new collective committee aimed at addressing the ever-pressing issue of brand safety that...
View ArticleFacebook Announced a Data Abuse Bounty Program
Facebook has already made verbal commitments to better safeguard users' personal data, and Tuesday, the social network made a financial commitment. In the wake of the Cambridge Analytica data scandal,...
View ArticleWalmart Is Partnering With Postmates to Expand Its Grocery Delivery Services
Walmart has added logistics company Postmates to its list of grocery-delivery partners. The two will serve customers in Charlotte, N.C. In March, Walmart said it planned to tap into its network of more...
View ArticleHow a Fixation on Digital Led to a Lack of Talent Diversity in Agencies
The past decade brought us a digital revolution, and with it came a wide range of distinct concerns for the marketing and advertising industry: the question of transparency in the media supply chain,...
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