Instagram’s New Camera Format Enables Users to Focus on One Person in a Photo
Instagram introduced two new features Tuesday: a Focus camera format and an @mention sticker. Focus is located next to Superzoom on the Instagram camera, and it enables users to create photos or videos...
View ArticlePayPal Close to Wrapping Up 6-Month Global Creative Review
PayPal, the online money transfer company also behind social app Venmo, is said to be narrowing down on two finalists in a global creative review that spanned six months, according to sources with...
View ArticleOne Month After Acquiring Scripps, Discovery Unveils Unified Upfront for Its...
There was no time for celebration when Discovery Communications closed its deal to acquire Scripps Networks last month. Instead, Jon Steinlauf, the former Scripps ad sales chief who was named chief...
View ArticleA Glam Hostel Gets Put to the Test When Mariah Carey Is Accidentally Booked
If the ultimate in '90s divas deems a hostel a solid choice, then it's got to be good for us mere mortals, right? In a ridiculous but rather funny spot for Hostelworld, a shiny black limo pulls up to...
View ArticleHow Out-of-Home Media Companies Must Reinvent Themselves as Publishers to...
For the past five years, industry leaders have been heralding the golden age of out-of-home (OOH) advertising, predicting it will evolve into a medium that could do pretty much anything. The rhetoric...
View ArticleHow to Make Your Product Stand Out During the Customer Journey
If you've ever walked through Times Square in New York, you've definitely experienced slow walkers ahead of you. They're usually tourists looking up at all the beautifully lit billboards telling them...
View ArticleFuse Media Heads Into Upfront With New Branded Content Studio
With ratings among its core millennial demographic on the rise last year, Fuse Media is heading into this year's upfront event with a new branded content studio, Fuse Collab, to help create branded...
View ArticleThe Handwritings of Kurt Cobain, David Bowie and John Lennon Are Now...
There's something viscerally personal about the handwriting of musical greats, whether its their feverishly scribbled drafts of lyrics or their introspective letters to peers and loved ones. Now the...
View Article5 Lessons Big Brands Can Learn From Startups
Show me an established category, and I'll show you a startup that's disrupting it (or about to). The trusted rules of the road for managing and marketing brands simply don't cut it on the fast and...
View ArticleSurfing Legend Lisa Andersen Ascends a Mountain of a Wave in Mother’s Final...
Beauty is about much more than youth and appearance. That's the message cosmetics brand No7 has conveyed with its ongoing "Ready" campaign, highlighting the stories of women who have defied the odds to...
View ArticleErin Go Bragh: St. Patrick’s Day Was a Hot Topic on Facebook, Instagram in March
Facebook and Instagram users had their Irish up last month, as St. Patrick's Day dominated Facebook IQ's list of Hot Topics for the month on both social networks. As far as other holidays and events,...
View ArticleMartin Agency Brings Its Signature Zaniness to Kayak After Years of...
It's been a little more than two years since Kayak decided to shift its creative account from one set of acclaimed weirdos to another, leaving Barton F. Graf for the Martin Agency. Martin's first...
View ArticleLinkedIn Teamed Up With Tenor to Add GIFs to Its Messaging
LinkedIn has really been loosening up its tie thus far in 2018. First, the professional network introduced its In It Together integrated marketing campaign during the 75th Annual Golden Globe Awards in...
View ArticleThe Martin Agency’s New CCO and Other Female Leaders on Why They Signed...
During one of the last panels at the 4A's Accelerate conference in Miami yesterday, The Martin Agency chief creative officer Karen Costello gave insight into her shop's culture, highlighting the...
View Article6 Ways to Leverage Programmatic in Your Brand’s Marketing Plan
Each new year brings a slew of articles filled with prognostications for marketing and advertising professionals. Few areas attract more of this future gazing than programmatic and online display...
View ArticleThese 4 Mobile Ad-Tech Companies Are Banding Together on Standards for GDPR
With the European Union's General Data Protection Regulation (or GDPR) looming, a handful of advertising and marketing tech companies are working together in an attempt to tackle the stringent...
View ArticleWhy Marriott Continues to Bet Big on These Incredible Pop-Up Hotel Rooms at...
Marriott International had an idea for Coachella in 2017 that no hotel brand had ever attempted before. The brand provided festival attendees and Marriott Rewards members with a chance to stay in one...
View ArticleHennessy’s Latest Opus Celebrates a Forgotten Cycling Legend in This Dark,...
Marshall "Major" Taylor was one of the most renowned track cyclists of his time--and arguably one of the most celebrated athletes in history. By 1901, he was considered the greatest athlete in the...
View ArticleKevin Garnett Finally Gets a Break From Retirement, Thanks to NBA 2k18
Pity former NBA superstar Kevin Garnett. After 21 seasons in the league, and more than $320 million in career earnings (not including endorsements), he just can't relax and enjoy his retirement. That's...
View ArticleThe Cleveland Cavaliers and LeBron James Led Twitter Talk During the NBA...
The National Basketball Association Playoffs tip off Saturday, and Twitter secured a courtside seat. The social network created playoff-themed hashtag-triggered emojis for the league and all 16 teams...
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