How Brands Can Incorporate Influencers Throughout Their Entire Marketing...
For brands, much of the discussion on influencer marketing revolves around how to successfully partner with influencers and create authentic engagement, starting a conversation about their product or...
View Article5 Ways Retailers Are Optimizing Foot Traffic Using Smartphones
Mobile phones. Two little words with endless possibilities. Not even Nostradamus could have predicted the omnipresent power of everyone's favorite handheld device. Whether you yearn for the old days of...
View ArticleStreaming Service Sony Crackle Renews 50 Cent Drama ‘The Oath’ for Second Season
Ad-supported streaming service Sony Crackle has ordered The Oath, a drama executive produced by 50 Cent and created by Joe Halpin, for a second season, the company announced today at its upfront...
View ArticleYouTube: Here’s How to Turn On Restricted Mode on Mobile
Did you know that YouTube allows you to browse its platform in a "Restricted Mode?" This mode "hides videos that may contain inappropriate content flagged by users and other signals." Our guide will...
View ArticleInstagram Users Can Upload Multiple Photos, Videos to Their Stories
Instagram users can now upload multiple photos and videos simultaneously to their Stories. The Facebook-owned photo- and video-sharing network announced in a blog post Tuesday that all Android users...
View ArticleAmazon, GM and Volvo Are Now Offering In-Car Delivery in the U.S.
Amazon Prime members with compatible vehicles from Chevrolet, Buick, GMC, Cadillac and Volvo can have packages delivered directly to their cars. In-car delivery is available in 37 U.S. cities and...
View ArticleFrench Fashion Giant LVMH Places $386 Million U.S. Media Account in Review
LVMH (Mo?t Hennessy Louis Vuitton) has placed its U.S. media account into review. Two sources familiar with the review confirmed that an RFI has been issued and agencies invited to pitch. It is unclear...
View ArticleTwitter Updates Privacy Policies That Will Go Into Effect at the Same Time as...
Twitter has started to notify users about plans to update its Terms and Privacy Policy, which will go into effect next month on May 25--the same day as the European Union enacts its new privacy...
View ArticleHalle Berry, Mika Brzezinski and Savannah Guthrie Highlight the Importance of...
When #MeToo inspired waves of women to speak out about sexual harassment, including in the ad industry and within agencies, the floodgates opened--and they won't be closing anytime soon. Honorees at...
View Article360i Promotes President Jared Belsky to CEO in Latest Executive Shift
Today, 360i--Adweek's Breakthrough Media Agency of the Year--announced the promotion of president Jared Belsky to CEO. His predecessor, Sarah Hofstetter, will take on the chair role in what amounts to...
View ArticleDoing It for the Kid(fluencer)s: How Brands Can Ethically Engage in the...
Influencer marketing is on the rise for brands wanting to engage with young children and their families. YouTube, Instagram, Facebook and Twitter are home to a vast array of content creators who reach...
View ArticleHow These 3 Brands Are Taking Loyalty Beyond Points
It's time for loyalty to evolve from a transactional system to a personal, dynamic relationship between brands and their customers. Now that personalization has become the norm, we want to feel known...
View ArticleWhen Friends Struggle With Depression, This App Helps Avoid Potentially...
We all want to help friends who are struggling, so it's a natural human impulse to send them a quick note of support. However, because many don't understand the depth and seeming inescapability of...
View ArticleBrands Unwilling to Commit to a Set of Values Risk Losing Consumers
Solving consumer needs means something different today than it did 10 years ago. We now have apps for absolutely everything, personalized vitamins delivered to our front doors, technology that runs our...
View ArticleMcDonald’s Turned 8 Popular Menu Items Into Weather Icons for These Real-Time...
Out-of-home work is having a moment right now, and McDonald's it taking full advantage of that. Earlier this week the brand celebrated its 30th anniversary in Hungary with billboards of two of its...
View ArticleFacebook: Here’s How to Deactivate Your Account
Did you know Facebook allows you to temporarily deactivate your account? This allows you to stop others from viewing your profile and content, without actually deleting any of your information. If you...
View ArticleIn the Post-Driving Era, Audi Shows How Quickly We’ll Become Nostalgic for...
When the time of self-driving cars truly arrives, our lives are sure to be safer and more leisurely. But humans thrive on thrill and restlessness, so will we soon find ourselves too relaxed? That's the...
View ArticleAuntie Anne’s Launches a Clothing Line for Pretzel Lovers Everywhere
Auntie Anne's turns 30 this year, and to celebrate, it created an extensive clothing and accessories line complete with shirts, yoga bags and mugs. The line also debuts right in time for National...
View ArticlePop Hopes Its Linear-Loving Audience Will Help It Make Noise in the Upfront
As linear ratings continue to plummet throughout the industry, Pop network is heading into the upfront with an intriguing proposition for buyers: One-third of its audience is watching more linear TV...
View ArticleFacebook’s Ode to Connection Addresses How It’s Fixing Privacy and Clickbait...
Facebook has a brand problem. It's been brewing for years--and by the looks of the company's new brand campaign, one of its largest to date, it knows (or its in-house creative team, The Factory, knows)...
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