Be in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter
Regardless of what you've heard, Twitter is not dead nor dying. If you've watched the news or read a BuzzFeed article within the past 24 hours, you've seen screenshots or embedded tweets that helped...
View ArticleM&M’s Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy...
M&M's is ready to launch a brand new flavor, but instead of making the decision for consumers, the brand is giving candy lovers a chance to vote on their favorite crunchy flavor: crunchy raspberry,...
View Article4/20 Roundup: How Brands Are Marking Marijuana’s Increasingly Mainstream Holiday
The origin story has gone from urban legend to the Oxford dictionary: A group of high school stoners in Northern California in the '70s birthed the concept of 4/20, and their friendship with the...
View ArticleFord Launches Global Creative Review in Major Setback for WPP
WPP is facing another significant hurdle less than a week after the departure of CEO Martin Sorrell--one of its biggest clients, Ford, has launched a global creative review. A spokesperson for GTB, the...
View ArticleFacebook Is Expanding Its Testing of Pre-Roll Video Ads
More pre-roll video ads are coming to Facebook, but not to its News Feed just yet. Vice president of media partnerships Nick Grudin and product management director Maria Angelidou-Smith revealed in a...
View ArticleAfter Radical Revamp, MTV Enters Upfront With Its First Ratings Momentum in...
It was exactly one year ago that MTV president Chris McCarthy unveiled his strategy for breathing new life into the struggling network with a mix of live and unscripted shows. While he projected...
View ArticleMaltesers’ Wonderfully Awkward Diversity Ads Are Back, Featuring Hot Flashes...
British candy brand Maltesers proved once and for all that diversity initiatives don't have to be tear-jerking, inspirational or maudlin affairs when it launched its disability-focused campaign in...
View ArticlePinterest Business Profiles Now Include Dynamic Cover Images, Monthly Viewers
Pinterest began rolling out a redesign of its business profiles last week in a process that it said will take a couple of months. The redesigned business profile includes a dynamic cover image, which...
View ArticleOgilvy Unveils ‘USA 2.0’ Restructuring Plan, Promises to Close Gender Pay Gap
Last week, WPP's Ogilvy & Mather announced major changes to its American leadership structure as the latest developments in an ongoing shift that global CEO John Seifert calls "Next Chapter."...
View ArticleBrands Hesitated With Marketing on Social Media, and They’re Doing the Same...
Influencer marketing has become what social media was seven years ago: something brands know they should do but are not entirely sure how to measure or even where to begin. Today there's skepticism...
View ArticleTarget Executive Rejoins the Agency World With MDC Partners’ Colle McVoy
Typically, agency talent leaves to go client-side--but Minneapolis agency Colle McVoy flipped the script with the hiring of its new director of business development. Gina Gray joins Colle McVoy from...
View ArticleHow Frontier Communications Added $4 Million in Revenue With Direct Mail
Direct mail is far from dead--at least, if you're a telecom company that relies on people frequently moving to sign up for new services. As more groups like millennials in particular hop from apartment...
View ArticleNestlé Launches Review to Consolidate Portions of Its $633 Million North...
In an apparent cost-cutting effort, Nestl? recently launched a review to consolidate portions of its North American advertising business with four to six agencies, several sources have confirmed to...
View ArticleCourtyard by Marriott Focuses New Campaign on How Millennials Are Redefining...
Courtyard by Marriott, the largest brand within the world's largest hotel company, today is launching a new ad campaign focusing on the passions and lifestyle of its millennial guests rather than...
View ArticleWhat to Expect From Viacom and Snapchat’s Expanded Partnership
Viacom and Snapchat, Inc. are expanding their partnership, the companies announced today. Viacom will create and develop new shows and more Our Stories from MTV, BET and Comedy Central to appear on...
View ArticleHow a Marketing Firm You’ve Never Heard of Knows Exactly Where You Shop and When
"Snap into a Slim Jim," Macho Man Randy Savage bellowed from TV sets during the 1990s as a pitch-perfect character for the meat stick brand. In an era when jerky was perceived by the American public as...
View ArticleHow ComScore’s New CEO Plans to Make It the Go-to Source for Cross-Platform...
Given the ad industry's ever-increasing focus on data, cross-platform measurement company ComScore Networks has an opportunity to play a key role for publishers and advertisers. But the brand faces a...
View ArticleThese Industry Leaders Want to Bring ‘Coherence’ to Content Marketing
Leaders at the forefront of the content marketing industry are coming together to establish standards and solutions surrounding issues that, they say, have persisted for years. Digitas put out a call...
View ArticleMcDonald’s Is Celebrating Its 30th Anniversary in Hungary With Billboards of...
McDonald's use of clever out-of-home work to draw hungry drivers to the chain is well-documented. The fast-food chain is looking to do just that--while also celebrating its 30-year anniversary in...
View ArticleAs Low-Cost Kayaks Flood the Market, One Brand Reminds You Not to Get ‘Yakked...
So you want some fun in the great outdoors, and you paddle out into the nearest lake in that bargain single-seater boat you bought at the warehouse store. The beginning of a blissful day? Nope....
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