Brands Are Creating Virtual Influencers, Which Could Make the Kardashians a...
We all know that spokespeople and endorsers can be erratic. Wild antics can generate negative PR and damage brands. What if you could eliminate the threat of a spokesperson going rogue while still...
View ArticleInstagram: Here’s How to Use the Emoji Slider Sticker
Instagram released an emoji slider sticker for use in Stories, which allows your followers to answer questions using a sliding scale, rather than choosing one of two pre-determined answers. Our guide...
View ArticleWorkplace by Facebook Released a Microsoft Installer Package for Workplace Chat
Workplace by Facebook released a Microsoft Installer Package to ease the process for information technology teams dealing with its Workplace Chat features. The MSI will enable IT teams to install and...
View ArticleThe One Show to Honor Project Calling Russian Election Meddling the Century’s...
Even President Trump now acknowledges, however begrudgingly, that a group of Russian political actors made a concerted effort to interfere with the 2016 United States presidential election via...
View ArticleGoogle’s Latest Updates to Its Assistant Are Creepy—and Exactly What We Asked...
The Google Assistant might finally jump ahead of Amazon's Alexa in the race for user-friendly (if not potentially creepy) artificial intelligence. .@Google's new AI assistant sounds exactly like human...
View ArticleWhat to Get for the Mom Who Wants ‘Nothing’ on Mother’s Day? This Touching Ad...
The moms in this commercial don't expect the usual gifts for Mother's Day. "Nothing, nothing. I don't want anything," one says as the spot begins. "No chocolates, jewelry," adds another, while a third...
View ArticleRyan Reynolds Apologizes to David Beckham in New Trailer for Deadpool 2
20th Century Fox's new trailer for the May 18 release of Deadpool 2 opens with David Beckham watching Ryan Reynolds' character cracking a joke about his voice in the original Deadpool film. The rest of...
View ArticleContests Require Careful Strategy or Risk Being Dismissed by Audiences
Giveaways are dime a dozen across social media. Effective, legal, responsible and on-brand competitions, however--not so much. Cluttering up your newsfeed, thanks to shares and tagging, and popping up...
View ArticleFox Revives Tim Allen’s Last Man Standing One Year After ABC Canceled It
One more sitcom revival is coming to TV next season--but unlike Roseanne, Will & Grace, The X-Files and the upcoming Murphy Brown, this returning series isn't a '90s hit. Next season, Fox is...
View ArticleNBC Rescues Brooklyn Nine-Nine, Just One Day After Fox Canceled It
Step aside, Last Man Standing: yet another canceled broadcast sitcom has come back from the dead. NBC has picked up Brooklyn Nine-Nine for a sixth season, the network announced late Friday night. The...
View ArticleA Baby Brand Has Created ‘The World’s First Team of Pregnant Superheroes’
Our society is superhero-obsessed at the moment, but one superpower has largely been overlooked: being a mom. To that end, baby products brand Summer Infant has decided the time has come to deliver the...
View ArticleNBC Moves Its Three Chicago Dramas to Wednesday, While SVU Shifts to Thursday
After several years of sprinkling its Chicago dramas throughout its schedule, NBC will have the Dick Wolf-produced shows join forces on Wednesdays this fall, creating an all-Chicago lineup. In other...
View ArticlePom Wonderful Looks at How Being Impaled by a Dolphin Can Help You Embrace...
Keen observers might notice something a tad unusual going in Pom Wonderful's latest campaign. Somehow, this guy's been impaled by a live dolphin. So, now he goes through his daily routine--taking...
View ArticleWhy Brands Need to Remember That Tech Advancements Have Unexpected Consequences
On June 29, 1956, President Dwight Eisenhower signed the Federal-Aid Highway Act of 1956, leading to the creation of America's Interstate Highway System. Finished 35 years later, one-quarter of all...
View ArticleIPG’s Amazon Lead Moves to Barkley Consulting Arm, Takes Former Employer as...
Today, Kansas City's Barkley announced the hiring of IPG veteran Jim Elms, who will hold two roles as both chief engagement officer of the indie agency and CEO of its consulting arm, FutureCast. Elms'...
View Article5 Reasons Why Award Shows Still Resonate With Creatives
Without wishing to sound like the director's cut of a Demi Moore movie, let's start with full disclosure: I'm involved in an awards show. The Epica Awards, to be exact, which as far as I know is still...
View ArticleHow CMOs Can Navigate the C-Suite
For virtually every kind of communication, there's exclusive language. In mobile messaging, emojis convey emotions. For composers, sheet music indicates the measures and melodies. Even baseball has its...
View ArticleUber Promises to Do Better in a New Brand Campaign Featuring the Company’s CEO
After a rough 2017 and a series of brand missteps--including an investigation into workplace harassment--Uber is finding new ways to improve its brand. One way is through letting riders rate their...
View ArticleDraftKings and FanDuel Prepare to Cash In on the Supreme Court’s Ruling on...
Fantasy sports brands are about to cash in big on the Supreme Court's landmark ruling that has declared a federal law against sports betting unconstitutional. New Jersey today won a challenge against...
View ArticleThis Homeware Brand’s New Short Is a Truly Strange Tale of Cyborgs and...
London-based home fashion label Buster + Punch's first film campaign follows two motorbike-riding female cyborgs--Buster and Punch--who've come from the future to eliminate plastic home fittings,...
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