LinkedIn Jobs Offers a Better Read on How Well Job Seekers Meet Employers’...
LinkedIn Monday revealed two new features for LinkedIn Jobs: How You Match and 1-Click Apply. Group product manager Vidya Chandra wrote in a blog post that people browsing LinkedIn Jobs will see the...
View ArticleHow Technology and Fresh Talent Are Mapping Out the Future for Agencies
As a global agency CEO for the last 15 years and former chairman of the American Association of Advertising Agencies, the evolving client-agency paradigm is always top of mind for me. There's been...
View ArticleThe Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change...
Digital disruption is infiltrating the local sports page thanks to a new publication that opened its doors with something many newspapers have fought for years: a paywall. The Athletic, a...
View ArticleQ&A: IAB’s CEO on the Need for Brands to Connect Directly With Consumers
At February's Interactive Advertising Bureau annual Leadership Meeting, the trade organization's CEO, Randall Rothenberg, opened the three-day event by walking the audience through the history of...
View ArticleCan Anyone Compete With Facebook and Google for Small-Business Advertisers?
The Nuyorican Poets Cafe, a small performance venue in New York, needed a better way than print to advertise its shows. Daniel Gallant, the cafe's executive director, said he was spending too much...
View ArticleWith Faster Speeds and Connections, Brands Are Planning for 5G-Fueled Marketing
Kevin Crull, chief operating officer at Sprint, envisions a world in the coming years where his phone is able to automatically book an Uber ride from an airport based on a calendar reminder that he...
View ArticleLong-Form Brand Films Embrace the Art of Dance to Connect With Consumers
In early February, clothing brand Rag & Bone released an epic, five-minute film starring Kate Mara and Ansel Elgort. Rather than tapping the superstars for their respective acting prowess, Rag...
View ArticleFox Execs Introduce ‘New Fox’ and JAZ Pods to Buyers at Upfront
Fox Broadcasting doesn't know whether it will still be a part of 21st Century Fox by this time next year--if the Disney-Fox deal closes, it will be spun off into a company called New Fox--but the...
View ArticleVirtual Influencers Lead to Virtual Inauthenticity
A recent new trend that's popped up is the emergence of virtual influencers, particularly for those active in social media and the influencer marketing space. Virtual influencers are...
View ArticlePowerful and Touching, This Ad Captures the Heartbreak of Being Apart From a...
When you're separated from your seriously ill son or daughter, even if only for a few hours or by a couple of miles, the time spent apart can feel like an agonizing gulf of anxiety and dread. Canadian...
View ArticleAmazon Is Slapping SmileCodes on a Third of Its Boxes in the U.S.
Amazon shipped more than 5 billion items worldwide with Prime in 2017, which means it also shipped a lot of boxes (it would not specify how many). And now it is putting its QR code-like SmileCodes on...
View ArticleABC Will Bring Roseanne Back This Fall and Give Alec Baldwin a Weekly...
ABC had a surprise midseason hit with its revival of Roseanne, which went on to become the No. 1 entertainment series on broadcast TV in total viewers and 18-49. So the network decided that it won't...
View ArticleLes Moonves Sits Out CBS’ Annual Schedule Unveiling, as the Network Shakes Up...
The biggest news out of CBS' annual unveiling of its fall schedule for the media wasn't what shows were featured there--including a completely revamped Monday night schedule and the addition of its...
View ArticleHow Personalizing Voice Skills Can Give Your Brand a Digital Boost
We've heard the hype. We've seen the commercials. It's hard to turn around and not hear the hype around voice skill devices. Whether it's Amazon's Echo family with its "ask Alexa" functionality or the...
View ArticleFoursquare Is Trying to Save Net Neutrality Using Location Data
With Congress' net neutrality vote looming, a last-ditch ad campaign is using location data to guess the savviest constituents of the handful of Senators considered most likely to flip on the issue....
View ArticleDesign Army’s Visual Refresh of the Hong Kong Ballet Takes a Leap Into a...
Design Army's just given the Hong Kong Ballet, Asia's premier ballet company, a visual refresh. Led by Septime Webre, formerly of the Washington Ballet, the "Never Stand Still" redesign stars dancers...
View ArticleJoe Biden Says ‘Fear Is No Excuse’ for Not Confronting Peers About Sexual...
Mekanism's latest "It's On Us" PSA acknowledges that it can be difficult to call out sexual assault--but it's also crucially important. "Three Dots" focuses on a group text among friends after a...
View ArticleMy Secret to Not Aging Out of the Advertising Industry? Adjust Your Perspective
I recently moderated a panel discussion of creative directors from several ad agencies at an industry conference when a difficult but important questions arose: How old is too old for the ad game? No...
View ArticleDavid’s Bridal Names January Digital Its Agency of Record
David's Bridal named January Digital its new digital agency of record following a review launched in October. The New York-based indie shop, describing itself as a data-led, full-funnel agency and...
View ArticleThis May Be the Simplest Ad That’s Ever Saved Lives
Not every life-saving ad campaign has to rely on complicated new technology or emotional pleas for awareness. In this case, all it took was a piece of paper. Grey Group Poland recently brought together...
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