YouTube’s Artist on the Rise Is Now a Monthly Program
YouTube added an Artist on the Rise feature to its Trending tab last year, and Friday, the Google-owned video site announced that it is expanding Artist on the Rise into a new monthly program. The...
View ArticleWhy Amazon and Google’s Global Share of the Smart Speaker Market Is on the...
Amazon and Google's grip on the voice-enabled device market is slipping, at least according to Strategy Analytics. In a new report, the analytics firm found Amazon shipped 4 million smart speakers in...
View ArticleThe 5 Most Anticipated Shows of the New Fall Season
Another broadcast upfront week has come and gone, and now, the selling begins. After all the talk of reduced ad loads and increased ad solutions (JAZ Pods, CFlight, Eye Max, Omni-Channel), it really...
View ArticleHail to The Hemperor, Lordly Mascot of New Belgium’s ‘Dankest Ale in the World’
The Hemperor is a totally chill, regal-looking dude with a leafy crown, a statement necklace and a bushy mustache. He's the very definition of a benevolent ruler, presiding over a magical kingdom...
View ArticleHow the VR Industry Isolated Its Users and Creators by Not Utilizing Existing...
Live video, VR and AR have become ubiquitous in 2018, yet as a money manager-turned VR entrepreneur, I could not help but notice an unnerving roadblock in the VR space. The industry has been...
View ArticleFrom KFC’s Kentucky Fine China to Gold Toilets, How Brands Are Celebrating...
The royal wedding between Meghan Markle and Prince Harry is nearly upon us and brands are not missing their time to shine. Several companies are releasing limited edition tchotchkes, hashtags and other...
View ArticleAdweek Celebrates the Media All-Stars That Are Transforming the Industry
After another long TV upfront, Adweek brought together some of the best and brightest media buyers and planners last night for our annual Media All-Stars event. Adweek editorial director James Cooper...
View ArticleHere’s the Story Behind Deadpool’s Incredible Blu-ray Takeover at Walmart
When a display of Blu-rays, with each covered photobombed by Deadpool, popped up this week at Walmarts across the country, we had more questions that we had answers. Who had created this amazing...
View ArticleThe Top 25 Cities to Live in If You Love Amazon
Los Angeles holds the dubious distinction of being the most polluted city in the U.S.--and having the most traffic congestion in the world. And, if you really love Amazon, it's where you really should...
View ArticleVideo: What It Takes to Be a Media All-Star
Adweek's 2018 class of Media All-Stars have one thing in common: persistence. As we honored the top leaders of the media buying and planning community last night in Manhattan, we caught up with several...
View Article3 Ways Marketers Can Utilize Data-Driven Ad Spend in Upfronts
During last year's Upfronts, NBCUniversal put a $1 billion dollar stake in the ground on using granular data to buy TV ads. It placed $1 billion worth of inventory for sale using its Audience Symphony...
View ArticleInfiniti Global Creative AOR 72andSunny Resigns Account After Less Than a Year
Just under one year after being named lead global creative agency of record for Nissan's luxury Infiniti brand, 72andSunny has officially resigned the business as of today, according to an all-staff...
View Article4 Ways to Use Social to Enhance Your Integrated Marketing Campaign
As a concept, integrated marketing has made its way from crawling to running, being picked up by brands as a method of storytelling through consistency. And it's a smart move: Kantar Millward Brown's...
View Article5 Tips to Avoid Becoming the Next Boycotted Brand
Social isn't what it used to be. It's no longer an organic community building tool; it's a hyper-targeted and performance-driven paid media channel. However, its power to influence and impact...
View ArticleVirgin Names Mother New York Agency of Record for Its New Virgin Voyages Brand
Virgin has selected independent agency Mother New York as agency of record for its new Virgin Voyages brand. The agency's work for the brand, which defines itself as a "an all-new travel brand whose...
View ArticleHSBC Awards Global Media Business to Omnicom’s PHD
PHD has won the global media business of banking giant HSBC after a competitive review, according to two parties with direct knowledge of the matter. The client, which is currently Europe's largest...
View ArticleInstagram Will Soon Allow Users to Mute Accounts Without Unfollowing Them
Instagram is testing a way for users to mute posts from accounts they follow without having to actually unfollow those accounts. The Facebook-owned photo- and video-sharing network said this...
View ArticlePaying Off Student Debt Is a Big Moment, So SoFi Surprised One Customer With...
Paying off student debt is an epic achievement, so financial company SoFi decided to give one newly debt-free customer a suitably epic celebration. SoFi surprised Candice with a huge "debt graduation"...
View ArticleThe Average Consumer Will Spend Nearly $500 at Retailers Over the Memorial...
Some good news for retailers: In addition to being a popular weekend for travel, Memorial Day weekend has also become one of the most popular shopping holidays of the year. That's according to research...
View ArticleHow Advertising Can Retain and Benefit From Its Introverts
When Madwell's co-founders decided to make their first vp-level appointments, they knew they were advancing two women for the roles. It was somehow both a big deal and not a big deal at all. But what...
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