UM Hires Global Chief Financial Officer Away From WebMD
Universal McCann's new global chief financial officer is a familiar face. The agency brought Jason Rosenbaum back to take on the role, following around three and a half years at WebMD, where he served...
View ArticleThe Most Popular Mobile Payment App Isn’t Apple Pay … It’s Starbucks
In an era in which an ecommerce platform is a personal assistant and a social media platform is a news source, it is perhaps not surprising that a coffee company can also be a bank. According to market...
View ArticleJagermeister Is Giving Americans a Team to Root for After the U.S. Missed the...
When the United States men's soccer team failed to qualify for the 2018 World Cup, fans were pretty crushed. One group that took the news particularly hard? J?germeister. The German brand has close...
View ArticleAs TV Networks Begin Upfront Sales, Is There Such A Thing As Too Much Data?
Marketers spent nearly $72 billion on U.S. TV advertising in 2017, the vast majority of it planned and purchased based on traditional linear TV ratings. But it's no secret the ways in which Americans...
View ArticleTwitter Is Bringing Its Mobile Site, Twitter Lite and Twitter for Windows Up...
Twitter announced several updates to its mobile site, its Twitter Lite streamlined mobile application and Twitter for Windows, saying that it wanted "to provide more consistency across platforms." The...
View ArticleHow Data Will Come Into Play in OTT Advertising
We've reached a tipping point with the rise in cord-cutting and growing demand for premium video content. We're approaching full-market scale in the U.S., with nearly 200 million OTT viewers in 2018,...
View ArticleFacebook Is Adding Recommendations on Home Services Professionals to Its...
Facebook teamed up with Handy, HomeAdvisor and Porch to add recommendations on home services professionals to its Marketplace ecommerce section. Vice president of Marketplace Deborah Liu said in a...
View Article3 Steps for Bringing the Oldest Form of Advertising Into the Digital Age
The billboards on Sunset Boulevard in my hometown of L.A. are in hot demand. This seems strange when you consider that the billboard is the oversized modern descendant of some of the oldest forms of...
View ArticleExecutive Exodus Continues at IPG’s Huge Network as New Leadership Settles In
Approximately two months after announcing the promotion of international president Michael Koziol to CEO, IPG's Huge has parted with several members of its C-suite in New York and Los Angeles. A...
View ArticleGDPR Is Not Enough. A More Active Role Needs to Be Taken Regarding Privacy
GDPR is almost here, ushering in a new era of compliance around how personal data is collected, shared and used by brands and marketers. But GDPR is not enough. Brands must do more to ensure consumers...
View ArticleQ&A: Founder and CEO of Hint Water Talks Amazon and CPG Brands
Take a walk around some of the biggest tech companies in the world, and you'll notice one line of beverages in their fridges: Hint Water. Since the beverage company--which made an estimated $90 million...
View ArticleKia’s New Campaign Skips the Hard Sell and Centers on 2 Precocious Spokeskids
Kia has released a new ad campaign ahead of the summer sales season that eschews traditional advertising hoopla and gimmicks in favor of two straight-talking kids. The message is simple: Kia has the...
View ArticleFacebook Group Admins Are Getting Some New Features
Group administrators on Facebook are getting some new tools to keep their groups safe and manage them more efficiently. Product director, groups Alex Deve revealed the following new features in a...
View ArticleVerizon’s Emotional New Ad Celebrates Military Family Reunions, Just in Time...
If there's one certainty in advertising, it's the fact that surprise military family reunion spots leave nary a dry eye in the room. Cue an emotional new ad from Verizon Wireless, in partnership with...
View ArticleIn the Vein of Schoolhouse Rock, a Brand Made This Catchy Ode to ‘Overlooked...
Mary Anderson. Alessandro Volta. Marie Van Brittan Brown. They're not exactly household names, but we use stuff created by these and other overlooked inventors almost every day. Hey, let's celebrate...
View ArticleMekanism Launches Media Practice to More Efficiently Meet Client Demands
Independent agency Mekanism is expanding with a new media practice. Mekanism Media will be based in New York and serve as a hub for all four of Mekanism's office and AOR clients. "Overall, we're seeing...
View ArticlePepsi Overtakes Coca-Cola for the First Time as Effie Award’s Most Effective...
2017 was the year of Pepsi? It seems a little strange given 2017 was the year of that infamous, tone-deaf ad starring Kendall Jenner. If you look at the work from 2016 though, it turns out those...
View ArticleOne French Supermarket Chain Used Black Markets to Highlight the Absurdity of...
It's heartwarming when a brand uses its scale in the interest of the public good. It's better still when its impact is so massive it changes harmful laws. French grocery chain Carrefour accomplished...
View ArticlePublicis Finally Answers the Ad Industry’s Most Pressing Question: What Is...
"I've been in this business for 20 years, and it is exactly the same as it was 20 years ago. Everything else has changed ... but we haven't. Incremental change won't be enough to save us." In a closed...
View ArticleIs That an Indy 500 Winner or Ad Agency?
Ed Carpenter is in the pole position for Sunday's 102nd running of the Indy 500. Or is Ed Carpenter the name of an ad agency? Following up on our Derby Horse or Ad Agency challenge earlier this month,...
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